Beyonce and Adidas made headlines this week when they announced they are partnering on an apparel collection and the re-launch of Beyonce’s Ivy Park athleisure line. It could be one of the biggest clothing collaborations to date. On the one hand, we have Adidas, an athletic apparel company that can do no wrong by its…
Read MoreThis Company Expects You to Hate Its T-shirts (So That You Find One You’ll Love)
Over the years, vanity sizing has become a big problem. Depending on where you shop, a size 8 dress from one clothing company is going to fit completely differently than another company’s size 8. This can be a frustrating experience for shoppers looking for a consistent fit, and the experience tends to be even worse…
Read MoreStorm Creek Promotes Derek Walters to Director of Brand Experience
Storm Creek, Hastings, Minn., announced that it has promoted Derek Walters as its new director of brand experience. In his new role, Walters will oversee both the marketing communications and customer experience teams at…
Read MoreThere’s a Community Dedicated to Hating Those Targeted Custom T-shirts Ads From Facebook
Anyone who spends even a little bit of time on Facebook (so, most of the population) is probably familiar with those weird targeted ads that want you to buy custom T-shirts personalized with your name. Usually they’re in the template of some common phrase or something. For example, I barely use Facebook, but I still…
Read MoreNHL Playoff Teams Gear Up for Postseason With Sweet Swag Giveaways
After six months of riveting regular season action, the NHL is preparing for the best time of the year—namely, the two-month quest to lift Lord Stanley’s Cup. It’s time for the playoffs, folks! Sixteen teams are vying for the coveted proof of undeniable determination and might, and many clubs are heightening their fan bases’ fascination…
Read MoreBIC Graphic North America Enters Exclusive Supplier Partnership With Peerless Umbrella
BIC Graphic North America, Clearwater, Fla., announced a new partnership agreement with Peerless Umbrella. Peerless is a leader in umbrella technology and the largest umbrella company in the promotional products industry. They are well-recognized and have earned the honor of Distributor Choice Best Umbrella Company by their customers for 13 years in a row. “We…
Read MoreHow to Educate Your Customers on Planning a Seamless Apparel Program Rollout
In a recent meeting with Executive Apparel Account Reps it became apparent that some distributors and many buyers lack a clear understanding of the custom apparel production process. Our team put a planning outline together to demystify the production process and eliminate unnecessary stress for everyone. Using the tips that follow distributors and their customers…
Read MoreBest Practices for Craft Beer Labeling
Influence Quality Perceptions With the Right Blend of Handmade and Professional-Grade You’ve spent years working on your brews, plus countless hours of thought—maybe you’ve stopped counting the dollars, too. Now it’s time to take your dream to market, and you’re thinking about packaging. You may even have a label design in mind, or in hand. But don’t pull that tab…
Read MoreWhataBurger Employee Swag Is So Cool That Some Random Dude Bought Nine Pairs of Branded Shoes
Company stores or exclusive giveaway events are awesome ways for employees to show off company pride and get a few freebies (or at least heavily discounted items) in the process. We saw how much demand there was for Tesla merchandise when one of the branches set up a pop-up shop for workers. But what happens…
Read MoreNebraska Has to Pass a Law Before Selling Promotional Products for Its Awesome New Tourism Campaign
The Nebraska Tourism Commission, looking to spread word of its state’s wonders, is doing so through an unusual hook: a slogan that declares, “Honestly, It’s Not for Everyone.” Like any good tourism board, the state wants to put that slogan (and others) on various promotional products. But it needed the State Legislature’s 40-0 vote to do so…
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