Celebrating its 80th anniversary, Dietz & Watson certainly made up for a boring matchup between the New England Patriots and Los Angeles Rams by airing its Dietz Nuts meat snacks commercial. Come May 1, nearly three months after the hysterical television spot, the Philly business will open a pop-up store that pays tribute to the product through eponymous boxers, while also selling other irresistible branded goods…
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A fifth promotional products professional has entered a guilty plea in an ongoing investigation of price fixing. The companies involved had conspired to fix the prices of branded items such as wristbands, lanyards, temporary tattoos and buttons. The latest guilty plea came from Akil Kurji, owner and president of Gennex Media. According to the U.S.…
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Tim Brown, executive director for Quality Certification Alliance, joined the show to tell us why brand safety matters to modern promo buyers (and why it’s a big opportunity for business), and give us more details on QCA’s new participation model and recent rebrand. Plus, Sean and Brendan discuss how Disney’s latest Star Wars theme parks merchandise might lead to a cup-holder crisis!…
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In celebration of the Koozie brand’s 40th birthday, BIC Graphic North America, Clearwater, Fla., has debuted a new logo and updated identity for the iconic brand. This year marks 40 years since the Koozie brand was born on April 16, 1979, when a construction worker found that piping insulation kept his sodas cool and his…
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In the retail world, Walmart still occupies the throne, with revenue totals that made it the richest global company for 2019. To stay on top, the Arkansas-headquartered giant is constantly looking to innovate, and for its latest trick, it’s launching a children’s apparel subscription box, the product of a partnership with KIDBOX…
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Staples just rebranded, giving itself an aesthetic makeover and billing itself as “The Working and Learning Company.” It has a new logo, with the staple now front and center. It’s all very 2019 and very Silicon Valley buzzy…
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Rymax, Pine Brook, N.J., announced the addition of 12 new brands to its premium collection of rewards. Following an earlier announcement of its new look and tagline, the addition of these brands highlights Rymax’s continued focus on its rewards collection. Rymax’s most recent collaborations include the following products and brands: L’Occitane’s exquisite French beauty products…
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For traditional print media outlets, creating merchandise has become a popular means of marketing themselves and earning some extra cash in uncertain times. It’s not just limited to smaller alternative publications. Legacy brands like the New York Times have been right alongside newer, nontraditional media outlets like Buzzfeed and Vice when it comes to creating…
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HUB Promotional Group’s HUB Pen Company, Braintree, Mass., announced the addition of Gashia Hollingsworth to its award-winning customer service team. She will be working with customers in California and Nevada, as well as supporting others on her team. Hollingsworth came to HUB in November 2018 with more than 12 years…
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Two weeks ago, AB InBev made headlines with the launch of a new merchandise venture. Now, it’s back in the news over branded merchandise, but not in a good way. This time, it’s over a trademark infringement dustup with Patagonia, the outdoor apparel brand, who is charging the beverage giant with issuing a brew and affiliated branded merchandise that creates confusion with its own name and logo…
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