Counselor editors taste-test unique snacks and discuss sales ideas for spring and summer campaigns.
Read MorePromo Insiders: Here Comes the Sun
Trends in In-Store Experiential Marketing
Experiential marketing isn’t always about building elaborate stages and displays for big sporting events, music festivals or urban gatherings.
Read MorePackaging Outlook 2026: Trends Driving Tomorrow’s Growth
For those interested in growing via convergence into the packaging and labels market — or for those already in that segment — read on for insights into what to expect in 2026.
Read MoreBusy but Broke: Financial Mistakes Apparel Decorators Make
Industry experts break down the financial blind spots and cash flow mistakes that keep busy apparel decorating shops from becoming truly profitable.
Read MoreePromos Unveils Brand Refresh, Redesigned Website
The women-owned distributor introduced a new brand identity and upgraded e-commerce platform as part of a broader digital transformation.
Read MoreBAMKO Parent Company SGC Posts Q4 2025 Earnings & 2026 Full-Year Outlook
Counselor Top 40 distributor BAMKO experienced year-over-year and quarterly growth despite tariff-related challenges.
Read MoreJumbo Roll Printing: Big Opportunities, Big Ideas
Jumbo roll printing is the perfect solution for generation large consistent print orders.
Read MoreU.S. Court of International Trade Says Importers Are Entitled to Tariff Refunds
Importers still have questions about the refunds process itself, and some expect the federal government to appeal the decision.
Read MoreCybersecurity Experts Warn of Increased Risk of Attacks From Iran-Linked Hackers
Banks and critical infrastructure are the most vulnerable to cyberattacks, experts say, but all organizations should stay vigilant and take appropriate precautions.
Read MoreKati Sportcap & Bag Adds Laser-Cut Hat Styles From 10 10 Hats to Its Promo Lineup
The promo supplier will offer four of the hat brand’s top-selling styles.
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