Print & Promo Marketing

ASI Fort Worth 2025: The Benefits of Adding Print to Your Business

A Power Session panel featured best practices from three distributors who offer both promo and print services to their clients.

Here’s a look at some of the most popular decoration techniques and how they can best be used on promo apparel (plus, a bonus technique).

Sameena Safdar, founder & CEO of digital marketing consultancy Amplify Your Voice, offered best practices to build relationships with prospects on social media and turn them into clients.

When it comes to hiring and retaining up-and-coming talent, you need to meet them halfway.

An investment firm headed by promo industry veteran Jeff Lederer acquired supplier MyPromoPartner when it also bought Counselor Top 40 distributor Myron and is now giving the supplier new life under Michael Reisbaum.

A combination of external and business factors has weakened digital finishing innovator Highcon Systems.

Oliver Kimberley, general manager of Quad’s managed services division, gives a behind-the-scenes look at the multibillion-dollar marketing firm’s new branded merchandise division, and where he sees the industry heading.

Lost International said the pop star has infringed on its trademark by using the “Mayhem” mark in connection with her new album and related branded merchandise.

ASI President & CEO Tim Andrews, iPROMOTEu CEO Lori Bauer and The Magnet Group CRO Dan Jellinek weighed in on potential tariff impacts and how suppliers and distributors alike are preparing.

Lizz Reidy and Jenna Sackett of Stahls’ demoed a variety of decoration placements and strategies to make promo apparel stand out in a populated market.

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