When should you use a letter? A postcard? A self-mailer? And how should you structure the copy for each to maximize response? Here’s your practical guide.
Read MoreHow To Choose the Right Direct Mail Format for Results
Refunds? Price Cuts? What the Supreme Court’s Tariff Ruling Could Mean for Your Business
The highest court struck down many of Trump’s tariffs, but a new global tariff and ongoing policy shifts are leading to uncertainty among promo companies.
Read MoreEditor’s Picks: Bold Wine & Bar Accessories
Restaurants, bars and events can elevate their branding with useful items featuring custom logos or messaging.
Read MoreHer Imprint: Mariel Bolger Shares Why Print Is Personal, Powerful & Here To Stay
As a third-generation leader at Bolger, Mariel Bolger grew up surrounded by print — but that doesn’t mean she always knew it would be her path.
Read MorePromo Insiders: Building Retail Brand Relationships With Compass Industries
Compass Industries President Mike Levy discusses how the third-generation family business built its product niche and how it tackles industry relationship building today.
Read MoreDirect Mail Elevation & the Art of Interruption
Have you ever had a piece of direct mail in your hands, maybe for a campaign that you did for a customer, or simply received at home, that really stopped you in your tracks?
Read MoreBranding Together: What Has Print on Demand Made Possible?
Co-hosts Theresa Hegel and Cassie Green asked the experts onsite at Stahls’ Fulfill Engine POD Conference for their insights into how the technology has changed the print and promo industries in the last five years.
Read MoreRustic Is the New Luxury for Packaging
Materials like wood and leather could lead the way in elevated packaging.
Read MorePCNA, ETS Express Selected as the Exclusive Providers of Stanley 1913 Products to the Industry
Counselor Top 40 supplier PCNA first partnered with the retail brand in 2023; the agreement is new for ETS Express, an independent subsidiary of PCNA.
Read MoreUPS Announces Plans To Close 22 Facilities Across Nearly 20 States in 2026
So far, companies in the promo industry are experiencing minimal disruption, but the move is part of a multiyear restructuring plan that could bring residual impacts down the road.
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