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  • December 30, 2025 Toni McQuilken
    Direct Mail v. Junk Mail — It Matters!
    Direct mail pieces are thoughtful, personalized in some way to make the...
    Direct Mail Featured News Homepage News 
  • December 30, 2025 Theresa Hegel
    Chocolate Chocolate Rebrands as Totally Chocolate Promo
    The supplier says the name change aligns it more closely with its...
    Featured News Food & Drink Homepage News 
  • December 30, 2025 Sara Lavenduski
    5 Insights for Building Strong Supplier-Distributor Partnerships
    Katie Kailik, national account manager at Peerless Umbrella (asi/76730), shared her tips...
    Featured News Homepage News Marketing and Sales 
  • December 30, 2025 Theresa Hegel
    Top 10 of 2025: Promo for the Planet
    Sustainability coverage this year included discussions on the most important certifications –...
    Featured News Homepage News 
  • December 29, 2025 Theresa Hegel
    Obituary: David Long, Sourcing City
    The chairman of the U.K.-based promotional products service organization will be remembered...
    Featured News Homepage News 
Direct Mail v. Junk Mail — It Matters!

Direct Mail v. Junk Mail —...

December 30, 2025
Chocolate Chocolate Rebrands as Totally Chocolate Promo

Chocolate Chocolate Rebrands as Totally Chocolate...

December 30, 2025
5 Insights for Building Strong Supplier-Distributor Partnerships

5 Insights for Building Strong Supplier-Distributor...

December 30, 2025
Top 10 of 2025: Promo for the Planet

Top 10 of 2025: Promo for...

December 30, 2025

The Digital Signage Opportunity

Dye-sublimation: Is it the hot new thing? Marco Boer, vice president of I.T. Strategies, weighs in.

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End-Buyer Research: Women

Exclusive research from ASI explores end-buyer habits in five new industries and across multiple demographics.

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Q&A: The Basic Mechanics of Import Tariffs & Customs Clearance

A logistics broker offers direction on how to properly bring foreign-made products through U.S. customs as questions proliferate given new import duties.

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The Next 5 Years: Achieve Full Transparency in Sustainability

Greater accountability and transparency will define the next wave of environmental stewardship.

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Nominate Now for the 2025 Counselor Promo Campaign Awards

We want to hear about your company’s top campaigns that used unique products, generated incredible results or got everyone talking.

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AI Generative Art in 2025: Integration, Ethics & Originality

We’re now three years deep, and we’ve evolved past the honeymoon phase. That initial dopamine rush when Midjourney or DALL·E painted a whole world from a text prompt has been replaced by something more grounded and nuanced. 

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The Ultimate Promo Bag Bestsellers List

There’s a lot of promo bag options out there. Save time searching and speak to common client needs with these top 10 bag styles from American Ad Bag (asi/35290). Grocery Tote Bags Bags used for running errands and lugging heavy groceries need to be durable and designed for the job. That’s why these grocery tote bags from American Ad Bag make such great sells. These heavy-duty and insulated styles also feature a poly board insert for greater reinforcement when filled with heavy grocery items. Learn More

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Stahls’ Names Thomas Heuer EMEA Director of Sales

Heuer, who has more than 25 years of textile printing and decoration experience, will lead sales in Europe, the Middle East and Africa for Stahls’.

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Proforma Restructures Brand Department, Promotes Team Members

The Counselor Top 40 distributor said the move was to fuel growth and improve the experience of distributor-owners.

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The Next 5 Years: Personalization

Promo companies are leaning into extra customization and the power of choice to deliver exactly what recipients want.

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