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  • April 9, 2026 Brendan Menapace
    Epson Debuts 10-Color UV Flatbed Printer
    The new UV flatbed printer performs direct-to-object printing, signage and braille for...
    Featured News Homepage News 
  • April 9, 2026 Tara Lerman
    Geiger Expands to Austria With Acquisition of Nowak Werbeartikel
    The Counselor Top 40 distributor has made several European acquisitions in recent...
    Featured News Homepage News 
  • April 9, 2026 Branding Together
    Branding Together: How Small Sustainability Changes Can Have a Big Impact
    Julie Schneiderman of EcoStiks talks about sustainable merch, a new spin on...
    Eco-Friendly Featured News Homepage News 
  • April 8, 2026 Cassie Green
    KFC U.K.’s Pickle Puffer Highlights Branding Creativity
    When you think of promotional apparel, the last thing that likely comes...
    Featured News Homepage News 
  • April 8, 2026 Tara Lerman
    Blue Generation Aims To Expand Distribution & Drive Faster Shipping Through Partnership With Apparel Coast to Coast
    The Counselor Top 40 supplier will bring core styles to ACC’s Virginia-based...
    Featured News Homepage News 
3 Keys to Your Business Transformation

3 Keys to Your Business Transformation

April 9, 2026
Epson Debuts 10-Color UV Flatbed Printer

Epson Debuts 10-Color UV Flatbed Printer

April 9, 2026
Geiger Expands to Austria With Acquisition of Nowak Werbeartikel

Geiger Expands to Austria With Acquisition...

April 9, 2026
Branding Together: How Small Sustainability Changes Can Have a Big Impact

Branding Together: How Small Sustainability Changes...

April 9, 2026

Chili’s & Tecovas Collaborate on ‘Booth Boots’ Made From Same Material as Restaurant Booths

The co-branded line of belts and boots, which sold out quickly, is a fun spin on using touch to evoke a brand aesthetic.

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2025 State of the Industry: Buyer Preferences

Distributors are spending smarter on client campaigns, aiming for the sweet spot of premium-feel promo at every price point.

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Trump Announces Barrage of Updated ‘Reciprocal’ Tariffs Going Into Effect Aug. 7

The president’s executive order on Thursday unveiled levies that will affect nearly 70 U.S. trading partners, as well as a steeper rate on Canadian goods in place immediately.

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Counselor’s 2025 Woman of Distinction Brings Her Service & Sustainability Mindset to Promo

Mandi Rudd, director of new markets at Genumark, has always pursued promo with a purpose.

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Understanding QuickBooks Enterprise Subscriptions

August 1, 2025August 1, 2025 Harriet Gatter

Can I purchase a QuickBooks Enterprise subscription if I’m not already on an older Premier version or enrolled in a subscription?

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Featured News, Homepage News, UncategorizedAccounting, ask the accountant, harriet gatter, Quickbooks

Are You a Printer or a Technology Company That Prints?

If you’re in the printing industry today, you’re really a technology business that happens to put ink and toner on substrates.

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Everen Brown Reflects on 50 Years in Promo (With More To Come)

The distributor looks back on a career that started when he was just 13 and success that has allowed him to travel the world.

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The Power of Commemorative Tickets: Your Ticket to Sales Success

Step right up, we’ve got your golden ticket to promo sales. Find out everything you need to know to sell commemorative metal tickets: a unique, premium product that’s made in the USA and will last a lifetime.

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2025 Counselor State of the Industry

In a year of extraordinary challenges, promo companies have shown the grit needed to succeed.

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ASI Chicago 2025: The Industry Is “Geared Up To Finish Strong”

After a challenging first half of the year, eager attendees and exhibitors at the industry’s largest trade show in the Midwest said they’re looking forward to closing more sales in Q3 and Q4.

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