Not to get all “only ’90s kids will remember” on you, but, well, those who grew up in the ’80s and ’90s will likely remember how ubiquitous NFL-branded Starter jackets were. While Starter isn’t all over the NFL sidelines like it used to be, the company isn’t totally out of the football game. The good…
Read MoreWhen the 2017-18 NHL schedule commenced, one could say the word “no” surrounded the Vegas Golden Knights, as in they—being an expansion team minus a captain, an identity and any supposed star player—would have zero hope of escaping the sort of wretched campaign that typically befalls a first-year team. The Western Conference squad, which certainly…
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American Solutions for Business, Glennwood, Minn., announced that Dana Zezzo, CAS, will be joining the company as its new vice president of marketing and vendor relations. Zezzo most recently held the position of vice president of sales and marketing at Imagen Brands. Prior to this role, he was chief…
Read MoreIn an effort to reap the benefits of nostalgia—and, presumably, to boost jersey and merch sales as well—the Anaheim Ducks have decided to introduce a third, or alternate, jersey design for the 2018-19 NHL season in celebration of the team’s 25th anniversary…
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A little over a week ago, we did a story on the Montgomery Biscuits’ upcoming “Millennial Night” ballpark promo, and the outrage that ensued. In my defense of it, I said that, while calling millennials self-absorbed and needing instant gratification is not a new or exciting joke, it’s something that gave a regional brand national…
Read MoreWhenever Ted O’Malley nears a monumental anniversary of his graduation from the University of Illinois, the institution will likely send him materials that promote some sort of celebration or reunion. As of late June, though, the higher learning institution might find itself issuing that outreach with a bittersweet disposition, as the university had to pay…
Read MoreComing in second—though he comes in last by every standard here in the city of brotherly love—was all time great quarterback and wannabe Bond villain Tom Brady. Carson Wentz, despite injury and a lack of Super Bowl-related hype, managed to come in third place for merch sales…
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Beacon Promotions, New Ulm, Minn., celebrated its 15th anniversary this past week with many fun events. The company played some games, had some special treats and lunches catered in, employees were in drawings to win some corporate gift prizes, and more. Some of the company’s retirees also returned to visit, and Beacon recognized the 15…
Read MorePresident Trump told CNBC’s Joe Kernen that he was “ready to…
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We’ve seen fast food brands going all-in on promotional products the last few years, but few have gone quite as big as McDonald’s did for McDelivery Day. The event, held yesterday, saw the burger giant dispatch tons of branded merchandise via UberEats delivery—a high-profile, promo-centric campaign that, at least going by social media reactions, was…
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