The best customers to sell to are the ones you’re already working with. Start selling promo by pitching name badges as an easy add-on to programs you’re already fulfilling orders for.
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Sustainability is no longer a marketing add-on or a niche concern. It’s quickly becoming a core business strategy and a major competitive differentiator for print providers.
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The best-performing decorators understand that sales isn’t a department. It’s a culture.
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Counselor’s editors discuss surprising shifts in promo’s top markets and the many ways that tariffs affected industry companies.
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Customers are demanding more customization, faster turns and fresh decoration. Attending the show can help distributors discover solutions to help meet those demands.
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The Counselor Top 40 supplier alleges that worsening conditions in the Caribbean nation led to interruptions that prevented the contractors from fulfilling their agreed-upon obligations.
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What happens when your customer’s next print buyer is not a person visiting your website, emailing a CSR or calling for a quote, but an AI agent tasked with finding the best supplier and placing the order?
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The 50% levies on approximately $20 billion worth of goods were scheduled to go into effect on Aug. 19. A tentative deal has been reached since they were first announced in July.
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Label and package printing can be a lucrative market, but there are complications to consider before taking the plunge.
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Somewhere in your direct mail pipeline right now, there’s a marketer who’s interested, but hesitant.
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