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  • August 4, 2026 C.J. Mittica
    Counselor State of the Industry 2026: Top Markets for Promotional Products Sales
    In a complicated economic year, some verticals thrived while others took a...
    Featured News Homepage News 
  • August 4, 2026 Brendan Menapace
    Executive Perspectives: Valerie Hayman Sklar Is Still Feeling Excited About Custom Promos
    Valerie Hayman Sklar, president of Corporate Specialties (asi/169026), discusses how her company...
    Featured News Homepage News 
  • August 3, 2026 Theresa Hegel
    Nadel Acquires All Branded Group, Expanding Presence in Australia
    The Counselor Top 40 distributor says the acquisition will help give its...
    Featured News Homepage News 
  • August 3, 2026 Tara Lerman
    Counselor 2026 Supplier Entrepreneur of the Year: Mike Natenshon, Marine Layer
    For this innovator, losing a favorite T-shirt was the prelude to building...
    Featured News Homepage News 
  • August 3, 2026 Promo Insiders
    Promo Insiders Deep Dive: Inside Trade Talks Between the US, Canada & Mexico
    After the USMCA wasn’t renewed, the future of the agreement stands in...
    Featured News Homepage News 
Counselor State of the Industry 2026: Top Markets for Promotional Products Sales

Counselor State of the Industry 2026:...

August 4, 2026
Executive Perspectives: Valerie Hayman Sklar Is Still Feeling Excited About Custom Promos

Executive Perspectives: Valerie Hayman Sklar Is...

August 4, 2026
Nadel Acquires All Branded Group, Expanding Presence in Australia

Nadel Acquires All Branded Group, Expanding...

August 3, 2026
Counselor 2026 Supplier Entrepreneur of the Year: Mike Natenshon, Marine Layer

Counselor 2026 Supplier Entrepreneur of the...

August 3, 2026

Back-to-School Is Here. Keep Your Direct Mail Simple & Local

We’re nearing back-to-school season, which provides a great opportunity to reach customers with direct mail.

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Royal Apparel Launches Basic Supply Co., a New Sourcing Division

The supplier’s partnership with the classic rock band Rush highlighted the need for more flexible sourcing options and a wider range of price points.

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Printing’s Alive: Matt Wolff on the Nostalgia of Tickets, Mental Health in Print & Finding Joy in Challenges

In this episode of Printing’s Alive, Warren Werbitt and Matt Wolff explore the dynamic landscape of ticketing, from the evolution of Ticket Time Machine to the impacts of digital tickets and COVID-19.

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European Distributor Sales Top $14.8B in 2025 Despite Continued Challenges

ASI Research’s fourth annual study of the European market found highly uneven promo performance across countries, with top markets continuing to struggle through economic headwinds and buyer uncertainty.

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Military Veteran Promo Pros Share the Lessons They Bring to the Promo Industry

Don Swope and Brian Vella are military veterans who have used the skills they amassed during their military careers in promo.

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How To Sell Name Badges Without the Stress (Yes, Really!)

Let’s face it: Selling name badges can be a pain – especially if you’re new to selling promo. Well, not anymore. Discover how to turn name badge orders into a simple, “set it and forget it” revenue stream that basically sells itself.

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The Value of Selling Promo

There’s no question the right promotional product keeps your name top of mind.

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Stahls’ Launches Line of Debossed Leather Patches To Meet Growing Demand for Retail-Inspired Promo

The products can be used on garments, headwear and hard goods, the company says.

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Consumer Product Safety Commission Launches ‘eFiling’ To Modernize Consumer Product Compliance

Starting this week, the U.S. government agency will require importers to submit certificates of compliance using an electronic system.

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Celebrating America250 With Patriotic Packaging

With America celebrating its milestone 250th anniversary, consumer brands have been working with their packaging partners to imbue their products with the patriotic spirit of the occasion.

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