Though I can identify most of the European nations’ flags (Slovenia, you definitely stumped me), I know that Sheldon Cooper would never invite me to appear on his eponymous “Fun With Flags” podcast. Being a vexillologist suits the “Big Bang Theory” character just fine, but most people would likely struggle to know what threads represent…
Read MoreYes, it’s that time of year again. You know how it’ll go, oh seasoned sales pro! We know you are still following all of your New Year’s resolutions and refuse to give in to temptations. “In 2018, I resolve to eat less pie, spend at least one hour every morning on follow-ups and make sure…
Read MoreAt Proforma, we’re not calling this year 2018. We’re calling it 2X18. 2X your success, 2X your profits and 2X your fun by subscribing to our 2X18 Video Series. Video #2 reveals one simple strategy to help increase your sales by 33 percent.
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It’s really amazing how some people can turn around a half second of life into a poster, T-shirt or promotional product. Something that resonates with an audience can become immortal if the right person can capitalize on it. We’ve written before about “micro-moments,” or these tiny happenings that become memes and mainstays of the cultural…
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Imagine, as an American consumer well-versed in the guile that companies call on to market their wares, heading to a supermarket to satisfy a serious cereal craving and not, for example, seeing Toucan Sam beckoning patrons to buy Froot Loops or Dig’em Frog compelling them to select Honey Smacks. Would their absence, or that of…
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Did you see the $10K Big Mac ring McDonald’s is giving away? Either the fast food chain has severely upped its Happy Meal prize game, or something is afoot. Unfortunately, your kids won’t be getting incredibly valuable jewelry with their chicken nuggets anytime soon, but McDonald’s is celebrating the launch of two new Big Mac…
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The IOC is very serious about restricting sponsorships, and even though the content might be as simple as a tweet or email blast, even if it says something as simple as “In the lead up to the Olympics, check out all of this great winter apparel”, that content could be in violation of Rule 40 and therefore subject to litigation…
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Crystal D, St. Paul, Minn., celebrated its 16th annual WOW Day on Jan. 19, 2018. The company named 18 new award winners at the event. WOW Day was designed to recognize the hard work and dedication of Crystal D…
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Progressive Promotions Inc. (PPI), Englewood, N.J., announced that it has hired David Capano as its vice president of sales and marketing. With more than 25 years of experience, Capano has built and led sales and marketing teams for both distributors and suppliers, at startups such as Brandfresh and Shoplet.com, and at industry veterans Vantage Apparel…
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In order to create merchandise with cohesive designs, product developers used elements from the style guide including graphics, colors and patterns. Combining these elements with images of famous Disney landmarks and its most popular characters, developers came up with a wide range of products for the 2018 collection…
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