A Lesson in Logo Design From Starbucks’ Iconic Siren

The designers’ first move was to break the Siren out of the bonds of the circle that had enclosed her image ever since the company’s beginning in 1971. Once she was free, they went with symmetry in an attempt to adhere to the well-documented association between human notions of beauty and perfectly symmetrical features. While the design looked good, something wasn’t quite right about it…

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Vistaprint Sends Same-Sex Couple Hateful Pamphlets Instead of Wedding Programs

A Pittsburgh area same-sex couple was expecting to receive the wedding programs for their upcoming wedding from Vistaprint. What was supposed to say “Celebration” and “Welcome to Andrew and Stephen’s wedding” instead were pamphlets that said “The supreme tempter is Satan, who uses our weakness to lead us into sin.” Naturally, they were not happy.…

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Prime Line Scores PPAI Gold Award for NAPCO Media Collaboration

The culinary, sports and entertainment worlds have given us some absolutely fantastic duos, with peanut butter and jelly, burgers and fries (are you hungry yet?), Joe Montana and Jerry Rice, Michael Jordan and Scottie Pippen,  Abbott and Costello and Laurel and Hardy as notable examples. (Our apologies to the “Bennifer” and “Brangelina” camps for their…

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Live From Las Vegas: Day Two at PPAI Expo

We have all heard that what happens in Vegas should stay in the lauded resort city, but when it comes to the PPAI Expo, keeping quiet about the proceedings is akin to being a gazillionaire and not sharing a penny. Simply put, the gathering has so many enriching experiences that “mum” is definitely not the…

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Fanatics Issues Apology to NFL Fans After Erroneous Marketing Email

It’s no secret that NFL fans are incredibly passionate, especially during a playoff season when tempers run high and emotions hit every low and high imaginable. So when these fans woke up Monday morning to emails falsely celebrating their teams’ fictional victories, it’s safe to say that reactions ranged from disappointment to anger…

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FreePromoTips SuccessFit4Life! Event Kicks off PPAI Expo Education Day

Education Day morning kicked off with an endorphin stimulating FUN Run/Walk. Distributors and Suppliers connected as the sun rose over Mandalay Bay. The world-famous “Welcome to Las Vegas” sign was on the route, and many stopped to take a selfie. This event was open to everyone, regardless of their fitness level, and was enjoyed by all…

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