Eagles Proving a Massive Merchandise Mover Thanks to Super Bowl Triumph

Come tomorrow, Philadelphia figures to make every other city in the country (possibly the world!) green with envy, as millions of longtime fans and their bandwagon brethren will reward the Eagles for their Super Bowl LII triumph by flooding Broad Street and the Benjamin Franklin Parkway as enthralled victory parade attendees. As we approach the…

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Lululemon Sues Hundreds of Alleged Overseas Counterfeiters

Lululemon is not one to back down from protecting its designs. Just last year, the company filed a legal complaint against Under Armour for design patent infringement over a sports bra strap. Now it looks like the company’s defensive strategy is about to heat up even more. According to the Chicago Tribune, the athletic apparel…

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Macy’s Launches Clothing Line for Muslim Women

This past year, we’ve seen an increase in companies launching Muslim apparel collections. Over the summer, American Eagle’s new hijab sold out in one week. And last spring, companies like Nike and Uniqlo unveiled Muslim fashion looks, as well. According to USA Today, Macy’s is the latest retailer to announce a clothing line geared toward…

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Beyoncé Shows How to Do Valentine’s Day Merch Right

We marveled at Beyoncé’s holiday-themed merchandise, which is no surprise considering she is the queen of promotional merchandise. And now, Queen Bey continues to watch the throne thanks to her new Valentine’s Day merchandise. We got an early V-Day treat when Beyoncé unveiled new apparel on her website. Featuring apparel and iPhone cases, her team has managed…

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Pro Towels Promotes Allan Benson to Chief Operating Officer

The Pro Towels Family of Brands, Pittsburgh, including Pro Towels, Kanata Blanket Co., Neet Feet and Superior, is excited to announce the promotion of Allan Benson to chief operating officer. Benson has been with the Pro Towels Family for just under a year as the vice president of business development. Working out of the Las…

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NFL Uses Merchandise and Social Media to Become Lifestyle Brand

On Instagram and Twitter, NFL Fan Style posts both original content and influencer-created posts designed to promote the league’s status as a lifestyle brand. The posts vary in style and content, from professionally shot photographs of models and social-media influencers to tongue-in-cheek photographs of dogs wearing NFL-branded gear…

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