For those of you getting ready to turn those heaters on in your homes, perhaps consider burning your H&M clothes instead for warmth. (Just kidding, please don’t do that.) For a Swedish power plant, however, H&M clothes are providing the perfect kindling, according to Fast Company. Instead of burning coal, the city of Vasteras is…
Read MoreMy Favorite Holiday Merchandise
When it comes to the holiday season, I know it’s all about giving and being thankful. But, I also can’t help but get excited when musicians, sports teams, theme parks and TV shows release special edition holiday gear. In fact, my coworkers know my Sixers ugly sweater is one of my most coveted possessions, as…
Read MoreHow Long Was This Denver Broncos Blanket With the Wrong Skyline On It For Sale Before Anyone Noticed?
We’re starting to think the NFL has a geography problem. Back in 2013, it was a Carolina Panthers shirt with the wrong Carolina on it. In June, it was a Washington Redskins novelty license plate featuring Washington State (they play in Washington, D.C.). And now, it’s a Denver Broncos blanket with Salt Lake City’s skyline, obviously…
Read MoreA Lesson in Rebranding From Chobani’s Bold, Classic New Design
Seeing that the field was crowded with similar white plastic packaging decorated with hyper-realistic photographs of fruit, Chobani looked to the past for inspiration. For the design, Chobani went with off-white for the packaging, using a rounded, old-style typeface with heavy lettering…
Read MoreThese Are the Most Popular Apparel Brands of 2017
With the year winding down, we can take a look back at all the brands and trends that made their mark on 2017. Millennial pink aside, logo T-shirts, vintage sweatshirts and embroidered jeans were the most-coveted trends of 2017. Also, apparently, “woke fashion” saw an increase in searches by 105 percent, according to Refinery29. [caption…
Read MoreUrban Golf Apparel Is a Thing Now
Perhaps as a result of athleisure’s dominance in the streetwear game, golf apparel is the latest sport to get an urban-inspired collection. According to Golf Digest, Adidas is launching adicross, a new collection of golf apparel that can go from the tee to the street. The line will be available Dec. 1 at select retailers…
Read MoreUgly Christmas Sweaters Are Taking Over
With the countdown to Christmas coming in at 27 days, consumers are immersing themselves in what for many of them has become the holy grail of annual…
Read MoreEveryone Hates Formula 1 Racing’s New Logo (But Here’s What We Can Learn From It)
Formula One, the international single-seat auto-racing series, unveiled its new logo yesterday, and everyone hates it. But, as they say, one man’s logo debacle is another man’s design lessons (or something), so let’s take a look at what went wrong and what promotional products distributors and marketing consultants can learn from it…
Read MoreHanes’ National Sock Drive Celebrates #GivingTuesday by Donating 225K Pairs of Socks to Help the Homeless
In honor of #GivingTuesday (Nov. 28), Hanes, Winston-Salem, N.C., is providing some comfort to those without the comforts of home during the holiday season. The company has donated 225,000 pairs of socks and 18,000 pairs of underwear to organizations fighting homelessness across the United States as part of its eighth national sock drive. Since the program began…
Read MoreFamiliarity Sells
People buy what they are comfortable with and from people they are comfortable with. Switching to a new vendor or a new product creates angst that they might make a bad decision. Therefore “top sellers” remain top sellers because of social validation. We can’t be wrong if everyone else is buying something. Despite buying what…
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