Credit Card-Sized Anti-Theft Device Has Promotional Potential

Identity theft is one of the biggest problems of 21st century life. With the onset and growth of e-commerce platforms and online integration for all kinds of things, not to mention the shift to smartphones as primary computing devices, customers are doing everything they can to protect their bank accounts and credit card numbers. Now,…

Read More

GCPPA Celebrates 2017 at Holiday Party and Annual Meeting

The Gold Coast Promotional Products Association (GCPPA) celebrated its successful 2017 with a year-ending holiday party and annual meeting, held on Dec. 18 at the MaiKai Polynesian restaurant in Ft. Lauderdale, Fla. Outgoing president, Jean Kalinsky, welcomed members and guests to this event, which featured a keynote presentation from Paul Bellantone, CEO and President of…

Read More

Follow the Money: Selling to Banks and Financial Institutions

If you’re anything like us, you have amassed a large quantity of writing instruments bearing the name of your local bank or credit union. Chances are, you got these pens after signing paperwork, writing on deposit slips or maybe you’re just a serial pen thief. (Kidding!) But places like banks and other financial institutions are…

Read More

Prime Line’s Vice President of Sales Paula Shulman Steps Down

Prime Line announced today that Paula Shulman will step away from her role as vice president of sales at the end of the year and continue with the company as a consultant. “It’s been a difficult decision for me but one that is right at this time. With the merger of alphabroder behind us, now…

Read More

Row Over Wembley Trademark a Test of Intellectual Property Law

The team features multi-career athletes, including a lorry driver and a gas fitter. Needless to say, this is not what people think of when they hear the word Wembley. And yet, since 2012, this club has held a trademark on the name. For some reason, the FA failed to challenge this trademark, and has since been banned from selling Wembley-branded merchandise in certain European countries. Against the odds, Wembley FC has maintained the trademark—until now, of course…

Read More

NFL and Barstool Sports Could Soon Be at War Over T-shirts

With its origins in Milton, Massachusetts and headquarters in New York City, Barstool Sports, through founder Dave Portnoy, has adopted a take-no-nonsense-from-anyone identity thanks to its satirical coverage of sports and men’s lifestyle matters and eclectic apparel collections. The items that comprise the entity’s Saturdays Are For The Boys (SAFTB) line have made Portnoy and…

Read More

These 5 Apparel Colors Are Trending for 2018

With the year coming to a close, there’s no better time to look ahead to 2018. For us in the promotional apparel world, that means it’s time to make predictions about which colors will take off. Pantone already announced its 2018 color of the year, but fashion news sites are beginning to make their bold…

Read More