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  • December 19, 2025 Cassie Green
    Apparel Decorating Guide — Techniques, Tips & Tutorials
    From foundational skills to advanced processes, this updated guide delivers everything decorators...
    Apparel Featured News Homepage News 
  • December 19, 2025 Convergence Corner
    Convergence Corner: Justin Washburn on Creating Repeat Business in Print & Promo
    The owner of Full Throttle Marketing Powered by Proforma says the best...
    Featured News Homepage News 
  • December 19, 2025 Tara Lerman
    Top Promo Takeaways From the November U.S. Jobs Report
    Job gains in healthcare and construction and losses in warehousing represent opportunities...
    Featured News Homepage News 
  • December 19, 2025 Paul Bobnak
    Paul Bobnak’s Top 3 Direct Mail Reports of 2025
    Here’s a quick look at three of the top direct mail studies...
    Featured News Homepage News 
  • December 18, 2025 Theresa Hegel
    4 Tips for Door-to-Door Cold Calling From a Gen Z Entrepreneur
    Lea Gilbert, who launched direct-to-garment apparel-decoration business Treehouse Creations in early 2025,...
    Featured News Homepage News 
Apparel Decorating Guide — Techniques, Tips & Tutorials

Apparel Decorating Guide — Techniques, Tips...

December 19, 2025
Convergence Corner: Justin Washburn on Creating Repeat Business in Print & Promo

Convergence Corner: Justin Washburn on Creating...

December 19, 2025
Top Promo Takeaways From the November U.S. Jobs Report

Top Promo Takeaways From the November...

December 19, 2025
Paul Bobnak’s Top 3 Direct Mail Reports of 2025

Paul Bobnak’s Top 3 Direct Mail...

December 19, 2025

Primers & Pretreatments: Critical Factors for Adhesion & Quality

Beyond durability, successful print quality, including color control, requires ink and substrate to work hand in hand. For certain substrates, what joins these hands, so to speak, is often a pretreatment or primer.

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Stay Ahead of the Curve for Impactful Outdoor Signage

From LED displays to sustainable materials, the latest trends present exciting opportunities and unique challenges. Here’s what you need to know to create durable, compliant outdoor fabrications that make a lasting impression.

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Editor’s Picks: Restorative Health & Wellness Essentials

Appeal to spas, fitness centers or companies with employee wellness programs with these health-focused items.

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What Promo Pros Need To Know About the White-Collar Recession

ASI Media Editors Hannah Rosenberger and Christopher Ruvo offer insights into how the employment phenomenon is impacting the branded merchandise business.

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A Fairy Tale of Connection & Cutting-Edge Printing Technology

With a setting that feels like you’ve stepped into a fairy tale, complete with storybook architecture and snow-capped Alps in the distance, Hunkeler Innovationdays in Lucerne, Switzerland, was a memorable event.

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Stahls’ Fulfill Engine Explores All Things Print-on-Demand at Inaugural Conference

Sustainability and consumer trends were among the topics discussed at the event held Feb. 24 to 26 in Chandler, AZ.

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End-Buyer Research: Real Estate

Exclusive research from ASI explores end-buyer habits in five new industries and across multiple demographics.

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9 Tech Product Trends To Send Sales Soaring

End-buyers are eager for useful, portable, well-designed tech, especially if it has a sustainability story.

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Paul Lage Retires From California Tattoos; the Supplier Names New Co-President

Longtime industry leader Lage’s last role was as a board member for the parent company of California Tattoos & Promotional Products, which also announced it has a new president to lead sales and marketing.

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ADA-Compliant Signage: An Accessible Opportunity for Wide-Format Providers

If you’re a wide-format print service provider in search of a new avenue for revenue, creating ADA-compliant signage may just fit the bill.

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