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  • April 14, 2026 Summer Gould
    Why Cheap Direct Mail Is Costing You More Than You Think
    Lower cost per piece should mean better efficiency, right? Not exactly. In...
    Featured News Homepage News 
  • April 14, 2026 Dan Marx
    Exploring the Super Bowl as a Graphics Print Project
    Dan Marx and Toni McQuilken discuss the massive undertaking of producing, managing...
    Featured News Homepage News 
  • April 14, 2026 Tara Lerman
    Kornit Digital Acquires Netherlands-Based PrintFactory
    The fashion and textile production company said the deal will help strengthen...
    Featured News Homepage News 
  • April 14, 2026 Theresa Hegel
    ASB Promotes Nate Disrud to Senior Director, Technology & Security
    Disrud has been with the Counselor Top 40 distributor for 14 years.
    Featured News Homepage News Just Hired 
  • April 13, 2026 Theresa Hegel
    2026 Counselor Best Places to Work
    The 80 companies that make up this year’s list prove that caring,...
    Featured News Homepage News 
Why Cheap Direct Mail Is Costing You More Than You Think

Why Cheap Direct Mail Is Costing...

April 14, 2026
Exploring the Super Bowl as a Graphics Print Project

Exploring the Super Bowl as a...

April 14, 2026
Kornit Digital Acquires Netherlands-Based PrintFactory

Kornit Digital Acquires Netherlands-Based PrintFactory

April 14, 2026
ASB Promotes Nate Disrud to Senior Director, Technology & Security

ASB Promotes Nate Disrud to Senior...

April 14, 2026

Discounts: Are They Good or Bad for Your Apparel Decorating Business?

Join Apparelist Podcast Host Cassie Green as she sits down with Jesse Poteet of Startup Screen Printing.

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Printing Excellence Delivers West Coast Vibes via Craft Beer Label

This episode of POW! Package of the Week spotlights digital- and flexo-printed packaging from Capital Label Co., a member of both TLMI and PRINTING United Alliance. The award-winning label showcases the power of combining printing processes.

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Chain Stitch Embroidery Reflects Rising Demand for Retro, Vintage Products

The decorating technique can add more dimension and depth than typical embroidered logos.

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Can Augmented Reality Increase Direct Mail Response?

When used thoughtfully, AR can significantly boost engagement, deepen brand connection and drive higher response rates.

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The Bright Side: Women’s Headwear Brand Partners With Wounded Warrior Project

A portion of sales from one of Infinity Her’s patriotic styles will be donated to the nonprofit, which supports veterans and their families.

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Retention vs. Acquisition: The Answer Is Always Yes

Should you take care of your current customers, or go after new business and fresh opportunities? The answer is yes. Always yes. But here comes the tough part — doing both and doing them well can be a challenge.

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What Gen Z Really Thinks About Promo in 2025

For anyone looking to get some insider insight on how promo products are viewed by the various groups buying them, check out these infographics to learn more.

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Mixer Package’s Punchy Personality Steals Show

The functional and fun printed stick-pack helps the company’s Someberry That I Used to Know product stand out in the competitive cocktail mixer marketspace.

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Goldstar Launches One Purchase Order Global Solution

The Counselor Top 40 supplier said SimplyGlobal enables distributors to place and manage multiregion orders with a single PO.

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Italian Promo Association ASSOPROM To Host Awards Ceremony in Milan

Italian Promo Association ASSOPROM To Host Awards Ceremony in Milan

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