Auburn University’s football program has much to boast about, as its 761 wins land it in 13th place among the sport’s most successful teams and its mascot, Aubie, an anthropomorphic tiger, has claimed nine national…
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Whether free of fat, cholesterol, sugar and/or gluten or teeming with those substances plus other carbohydrates and protein sources, food items, no matter the diversity of their composition, will always serve as a unifier, as they do far more than sustain our bodies. As the fourth quarter unfolds, provisions will prove even more multi-faceted, as…
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Proforma, Cleveland, has launched its 600th client e-commerce store on its ProStores platform, a proprietary online storefront system. ProStores was introduced in 2016 to provide B2B and B2C end-users with a streamlined, Amazon-like experience for online purchases. Proforma currently supports both mid-sized and Fortune 500 company stores. The Proforma ProStores range in value from $25,000…
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Back when I was growing my original Proforma distributorship, I was teaching one of our newer sales reps how to conduct field calls. In my view, field calling is a lost skill. Sadly, in this day of email and voicemail, salespeople think they don’t need to get out and do field calls. I strongly disagree…
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Apple seems to be doing its best to catch up to the rest of the smartphone world in terms of accessories. With the new iPhone 8 and upcoming iPhone X (pronounced “ten,” mind you), we’re seeing Apple finally join the wireless charging party. This is a huge deal for promotional products companies who create charging…
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Fidget spinners burst (or spun. Fidgeted?) onto the scene in a meteoric fashion. It was impossible to avoid them. Kids were playing with them at school, on the bus, at home, everywhere. They’re one of those toys we’ll look back on and remember as a cultural phenomenon on the level of pogs, devil sticks and…
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Parenthood often finds folks earning worrywart status due to their obsessing over a multitude of matters that could complicate their offspring’s existence. While ample precautions can keep many fears from becoming…
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Facilisgroup, St. Louis, announced that Brown & Saenger, Sioux Falls, S.D., has joined its community of promotional products distributor partners. Brown & Saenger was founded in 1889, and has grown to multiple locations across North and South Dakota, serving its customers with promotional products, decorated apparel, office products, office furniture and professional printing. “We’re working…
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Kinder is under scrutiny after critics said its Surprise Eggs feature sexist packaging and toys. According to Metro UK, folks are upset that the company has seemingly assigned gender-spacific packaging by using pink and blue coloring, and have used that to decide which toys go in which items. The blue packaging is filled with Hot…
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Celebrity endorsements are great. Having a well-known and respected face attached to a product (literally speaking, if they’re on the packaging) is a surefire way to attract customers and earn consumer trust without them even having to use the product first. It is, generally speaking, a rule of thumb to let said celebrity know their…
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