Sweda Company LLC Adds Regional Sales Executive

Sweda Company LLC, City of Industry, Calif., announced the addition of Shelley Bednarksi as its new regional sales executive for the Southeast region. “Shelley’s industry experience, enthusiasm and professionalism could not be a better fit for Sweda,” said Ryan Scott, director of outside sales for Sweda Company LLC. “We are excited for Shelley to join…

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McDonald’s Responds to Strange Demand for ‘Mulan’ Promotional Sauce

The time is 1998. The hit Disney film “Mulan” has just been released, and McDonald’s, looking to cash in on the film’s connection to Chinese culture, is releasing a limited edition Szechuan sauce for Chicken McNuggets. It’s almost as awesome as Eddie Murphy voicing a cute little dragon. https://www.youtube.com/watch?v=mGRDCRuPklc As most time-sensitive promos go, the…

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How a Fashion Lab Is Working to Make Fringe Apparel Tech Mainstream

While trends like mustard yellow and plastic trench coats were big hits at Paris Fashion Week, one designer decided to put the focus on the future of textiles. According to Engadget, Stella McCartney teamed up with an incubator called Fashion Tech Labs (FTL) to introduce new tech that breaks the textile pollution cycle. So what…

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Russell Athletic Will Cease Making Team Uniforms

For over 100 years, Russell Athletic has been supplying athletic teamwear, but it looks like times are changing. According to AL.com, the company released a statement last week announcing it would cease filling orders through mid-December. In the statement, senior vice president for brand management Scott Greene said the company decided to transition away from…

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Levi’s Is Getting Litigious Over Those Little Tabs on Pants Pockets

Owing to its steadfast penchant for protecting its brand identifiers, Levi Strauss & Co. has made many attorneys’ bank accounts heftier, even earning the distinction as “the most litigious (company) in the apparel industry when it comes to trademark infringement lawsuits” through a 2007 New York Times article. The San Francisco-headquartered entity has had an…

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Did Official Merchandise Spoil a Major Movie Plot Line?

In the world of superhero movies, everyone who works on set is sworn to secrecy in order to avoid any spoilers getting out. But, in the case of the new “Justice League” movie, the major spoiler might have been the movie’s official promotional merchandise. (Warning: Potential spoilers ahead.) According to GameZone, Henry Cavill revealed which…

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Taco Bell Launches Clothing Line With Forever 21

Ah, Taco Bell. Is there anything that brightens up Taco Tuesday more than your Cheesy Gordita Crunch? Ordinarily, we’d say stick to doing what you’re good at, because it’s so good, but after hearing this news, we’re pretty excited Taco Bell is expanding into other arenas. The fast food giant is the latest company to…

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