In the 1855 poem “Andrea del Sarto,” Robert Browning included the sagacious sentiment that “less is more,” which many of the Englishman’s artistic successors have proven with aplomb, mainly through their allegiance to minimalism. However, with respect to branding products, many industry figures find themselves inclined to shun the no-frills approach, feeling that all-out attempts…
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The Walt Disney Co. is a marketing juggernaut. But for all its massive movie advertising campaigns and omnipresent toy commercials, Disney’s smaller marketing efforts might be even more impressive—particularly the way it uses promotional products in its theme parks. Let’s take a look at some recent examples and see what promotional products distributors can learn from the Mouse House…
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Typos: We hate to see them, and yet we can’t quite get enough of them. Sometimes, typos work for a promotion’s advantage. And sometimes they result in an all out internet frenzy—or in the case of this typo, a political backlash. Advocacy group Great America Alliance sponsored a bus to bring Sarah Palin and former White…
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Hirsch Gift, Houston, Texas, announced today that they have entered an agreement with Corkcicle to become the exclusive supplier of Corkcicle items in the promotional products industry. “The high quality and brand identity of Corkcicle has made their products some of the most popular that Hirsch Gift carries,” Peter Hirsch, CEO of Hirsch Gift, said.…
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Imitation might register as the sincerest form of flattery for many individuals, but, in the business world, it often resounds as the easiest inspiration for litigation. Post Consumer Brands and General Mills, who hold nearly half of the ready-to-eat cereal market share, will soon engage in a legal confrontation, as the former is looking to…
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Come Oct. 1, the Army will be trading up its classic gray workout uniforms for a darker, more technical look, according to Task & Purpose. These new uniforms feature 32 alternations from the old uniforms with plenty of features meant to aid in performance and increase comfort. Some of the features include: improved identification/key pockets,…
Read MoreA story of bribery and fraud is all over the news headlines this week, as 10 people were charged in a federal corruption investigation. According to ESPN, the three-year FBI probe has focused on coaches being paid to steer potential NBA players toward particular sports agents, financial advisors and apparel companies. So far, four NCAA…
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While most companies use lengthy press releases and sponsored news stories to get the word out about the legal repercussions of using their trademarked names, Velcro just took an amazing approach to its battle. The company released a music video entitled “Don’t Say Velcro” explaining that every time you…
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With New York Fashion Week and London Fashion Week in the glamorous rearview mirror, we can begin to make some predictions as to what’s coming down the pipeline of the fashion world. Since promotional fashion has been following runway trends more closely lately, some of these new looks might work well for your promotional apparel…
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In August, the National Park Service reversed its 2011 ban on single-use water bottles. Originally put in place to minimize litter in parks like the Grand Canyon, the ban still allowed the sale of sweetened drinks. So, the NPS decided to go with what some might see as the lesser of two evils: People are…
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