Proforma Albrecht & Co., Milford, Ohio, announced the acquisition of Professional Image, a Cincinnati-based promotional products distributor. For more than 20 years, Professional Image has specialized in apparel, uniforms, embroidery and fulfillment for some of the largest companies in Cincinnati.…
Read MoreVikings Wide Receiver Shows Starbucks Love with Branded Cleats
During my newspaper days, I often ventured to a South Philadelphia Starbucks to handle my publication’s “Word on the Street” component, feeling that the relaxed masses inside would have more time to think and respond, unlike…
Read MoreStorm Creek Unveils 14 New Styles In Its 2018 Corporate Catalog
Storm Creek, Hastings, Minn., has released its newest full-line collection: the 2018 Outdoor Inspired Lifestyle catalog. As part of this launch, Storm Creek is introducing 14 new styles to the promotional apparel and products market. The 2018 new arrivals deliver designs that have significant performance features to bring together a fashion-forward, yet functional apparel line.…
Read MoreBuy The Shrimp Farm: The Power of Negative Selling
When we first started franchising Proforma in the late 1980s, most people in our industry scoffed at our business model. So, we reached out to people outside our industry to start building our franchise concept. In the late 1980s, there was no internet! So we relied on advertising in business publications and attending “own your…
Read MoreGive a Nod to Great Work With Gifts and Incentives
From “a break” and “a second chance” to “the green light” and “the shirt off my back,” we’ll never be short on affirmative expressions concerning giving. There are a few negative ones, too, but let’s accentuate the positive, right? Whether sung or unsung, heroes abound in every walk of life, and one does not need…
Read MoreWalmart Officially Enters Promo Space With Walmart Promo Shop
Walmart has officially entered the promotional products space, quietly launching Walmart Promo Shop, where the retail giant has a huge stock of promotional products, including sunglasses, drinkware, bags, writing instruments and more. After doing commercial battle over the years with its e-commerce nemesis, Amazon, with both parties doing things like growing their apparel offerings through acquisitions…
Read MoreLAT Apparel Announces SanMar Distribution of Rabbit Skins
LAT Apparel, Ball Ground, Ga., announced a new distribution agreement with SanMar. SanMar has recently added Rabbit Skins to its product portfolio, and will carry 12 infant and toddler styles. “We are excited to welcome SanMar to our family of distributors,” said Mindy Anastos, vice president of marketing and production planning for LAT Apparel. For…
Read MorePepsi, Bud Light Look to Snapchat for Latest Interactive Packaging Promo
In his famous poem “Alumnus Football,” Grantland Rice declared, “For when the One Great Scorer comes to mark against your name, he writes–not that you won or lost–but how you played the game.” The renowned sportswriter died in 1954, so he never experienced the victory-obsessed mindset that so often characterizes National Football League fans. Those…
Read MorePPAI Names Charles Duggan, William Lazarus Its 2018 Distinguished Service Award Recipients
Promotional Products Association International (PPAI), Irving, Texas, announced during its North American Leadership Conference in Austin, Texas the recipients of its 2018 PPAI Distinguished Service Award. Charles Duggan, MAS+, national and strategic key accounts manager, West, for…
Read MoreNational Parks Reverse Ban on Disposable Water Bottles
While the Houston Zoo recently outlawed selling bottled water, it looks like the National Parks Service is going in a different direction. According to a press release, the federal government announced yesterday that it will repeal its ban on the sale of bottled water. The…
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