We know very well that we should make lemonade when life gives us lemons, but what might be a proper course of action when it presents…
Read MoreProducts Highlighting ‘Wichita Staty Universite’ Typo Mysteriously Pulled From Fundraising Site
Mohawk Introduces ‘A Maker’s Field Guide to Envelopes’
Mohawk, Cohoes, N.Y., announced the release of “A Maker’s Field Guide to Envelopes,” the latest in a series of comprehensive, printed guides designed to inspire and educate designers, their clients and printers on the importance of choosing the right materials for print. “The new ‘Maker’s Field Guide to Envelopes’ is the latest expression of Mohawk’s…
Read MoreMy Worst News Turned Into My Best Decision
I started Proforma in 1978, just one year after graduating from college, in my Cleveland apartment with a $200 investment in a phone answering machine, stationery and a used file cabinet. We grew nicely in those early years. By 1984, we had grown to about $4 million in the Cleveland area. I decided it was…
Read MoreSyracuse Minor League Baseball Team (Temporarily) Rebrands as Salt Potatoes
Look, can we just all agree that Minor League Baseball teams are the best at promotions? Not only do most of them have creative names already (looking at you, Mud Hens), but a lot of them do…
Read MoreNew York’s Iconic ‘I Love NY’ Logo Almost Didn’t Exist
Everyone who’s been to New York City (and, honestly, probably a lot of people who haven’t) are familiar with the iconic “I Love New York” logo. It’s pretty much the most omnipresent tourist souvenir from the Big Apple, adorning T-shirts, mugs, sweatshirts, keychains, you name it. And it almost didn’t exist. To celebrate the logo’s…
Read MoreGet LinkedIn: How to Identify Viable Selling Opportunities
Did you know that a wealth of information about your key prospects is only a few clicks away? With more than 450 million users, LinkedIn has proven to be a valuable source of information about the contacts you want to know. Join us for a webinar presented by Greg Armstrong, where you will learn the most effective ways to best utilize this powerful tool and connect with the right buyers to begin building profitable relationships.
Read MoreTeespring Pulls Shirts with Rebranded Nazi Symbol Yet Hawks Other Insensitive Tops
Many T-shirts are so comedic that they can leave wearers and observers in figurative stitches, but other tops can inspire people to ponder what often possesses companies to have the literal fasteners bear controversial and questionable messages. Having faced backlash for its plan to rebrand the swastika as a positive symbol, Teespring altered the garments…
Read MoreSTAHLS’ Offers Heat Transfer Foil in 12 New Colors
STAHLS’, Sterling Heights, Mich., added new colors of heat transfer foil. With the recent addition of 12 new colors, bringing the total to 26, customers can match school colors for spirit wear, corporate colors for logos, and go crazy creating fun new fashion and novelty wear. The new colors are bright gold, black, navy, maroon,…
Read MoreWill Stamp Books Bring Kids to the Ballpark?
When you, as promotional products professionals, are thinking about a way to appeal to the younger generation, what do you think of? Fidget spinners? Bluetooth speakers? Smartphone accessories? Stamp books? Wait, what was…
Read MoreFerrari Loses Testarossa Trademark to Toy Company
When we hear “Testarossa” we immediately think of Ferrari. And we’re not exactly car buffs, so we would imagine that others do the same. Well, regardless of how common that word association is, a German court ruled that Ferrari has to relinquish its right to the name due to a lack of ongoing use. Remember…
Read More