Leaderpromos, Columbus, Ohio, announced two new hires to enhance the company’s customer service and expand its scope of work. Michelle Harper will serve as Leaderpromo’s compliance and quality control director. Harper comes from Limited Brands/Mast Global, where she managed all aspects…
Read MoreTop Distributors 2017 Q&As: No. 2 – Proforma
Every year, Promo Marketing releases its Top 50 Distributors list. To give you some insight into what it takes to make it to the top, we spoke to Greg Muzzillo, founder of Proforma, No. 2 on the list. Promo Marketing: What led to your company’s success in 2016? Greg…
Read MoreFroot Loops Has a Master Plan to Woo Millennials: Branded Merch
Yours truly entered the world in 1979, which, though no consensus exists on what constitutes their birth range, likely keeps me from counting myself among the millennials who have earned…
Read MoreOne Simple Rule That’s Better Than Motivation
In my last article, I mentioned that motivation doesn’t work. If it did, you would be halfway toward accomplishing all your New Year’s resolutions, right?! The only thing that really endures is discipline—discipline to do what we know we need to do when we don’t feel like doing it. The challenge is that discipline sounds…
Read MoreTree from ‘The Shawshank Redemption’ Repurposed for Promotional Items
Remember the tree from the end of “The Shawshank Redemption?” If you’ve never seen the movie, I won’t spoil anything for you, but I will politely ask what is wrong with you, because it is a classic. If you have seen it, however, you’ll be interested to know that the tree was cut down (due…
Read MoreHow You Can Sell and Profit From Selling Customized Cases for Smartphones and Tablets
Consider this: The growth of the tablet has been more rapid than that of smartphones. Impressions happen with the blink of an eye. Impressions lead to revenue. How are your clients using their tablet cases to promote their brands? Aside from creating impressions, cases are damage control. According to an IDC report, tablet damage occurs…
Read MoreHub Pen Company Hires Business Development Associate
Hub Pen Company, Braintree, Mass., announced that Danica Ford has joined Hub Pen Company’s sales team as business development associate. Ford comes to Hub Pen Company with more than seven years of sales experience as a merchandising lead for a popular…
Read MoreTop Distributors 2017 Q&As: No. 3 – BDA LLC
Every year, Promo Marketing releases its Top 50 Distributors list. To give you some insight into what it takes to make it to the top, we spoke to Jay Deutsch, CEO and co-founder of BDA LLC, and our No. 3 spot. Promo Marketing: What led to your company’s success in 2016? Jay…
Read MoreNike, Universal Studios Under Investigation for Licensing, E-Commerce Practices
European Union antitrust regulators are investigating whether Nike, Universal Studios and “Hello Kitty” owner Sanrio illegally blocked or banned some nations from selling its licensed products, such as Barcelona soccer jerseys, “Hello Kitty” items, and merchandise for the films “Despicable Me” and “Minions.” Reuters reported that the European Commission made its investigations known on Wednesday,…
Read MorePrime Line Launches Fidget Collection
Prime Line, Bridgeport, Conn., announced that it has launched a fidget collection that includes a variety of PromoSpinners, as well as other fidget items, such as Rubik’s Cubes and Tangle puzzles. The company also released a new PromoSpinners video, which can be viewed here. The company’s PromoSpinners fidget collection features Turbo-Boost inserts—bearings with a special…
Read More