What’s that? You weren’t invited to the MTV Movie & TV Awards? It’s OK, we weren’t either. Don’t feel bad. Alas, while we had to watch the fun from the loneliness of our sofas, we can still see what the Hollywood elite left with in their gift bags, and live vicariously through them. Here are…
Read MoreGenerational Marketing: The Ultimate Guide to Marketing to Millennials
A new generation is in the workforce. With an estimated $1.3 trillion in buying power, connecting and building relationships with millennial decision makers is critical for the livelihood of your business. Would you like to learn about their preferred methods of communication, as well as how to best engage and attract millennial buyers? Join us for a webinar on May 24, 2017 at 11 am EST.
Read MoreHub Pen Hires Business Development Associate Darlenis Alonzo
Hub Pen Company, Braintree, Mass., announced the addition of Darlenis Alonzo to the business development team. Boston native Alonzo honed her business developing skills recruiting for global sales and marketing outsourcing company MarketStar. “MarketStar was a great opportunity for me,” she…
Read MoreDon’t Do Unnecessary Work
Question: In QuickBooks, I prefer to set up items as categories, such as apparel or pens, and type in the individual descriptions. Is there any reason not to do it that way? I feel like I’m going to end up with too many items otherwise. Answer: I can understand why you might want to do…
Read MoreGoogle Stops Dangerous Docs Phishing Scam
Be careful, everyone: There’s a dangerous phishing attack guised as a Google Doc that might have made it to your inbox. According to the BBC, however, Google put a stop to the phishing email that landed in about a million users’ inboxes. In case you were out of the loop, here’s what happened: People received…
Read MoreNFL Rookies Top Overall Merchandise Sales
It’s been a banner year for rookies in the NFL. While Carson Wentz is our favorite up here in Philadelphia, it’s obvious that Cowboys fans have been celebrating their rookie sensations under center—quarterback Dak Prescott and running back Ezekiel Elliott. The two became the first two players in the NFL Players Association (NFLPA) to lead…
Read MorePM Video Battle: HALO Branded Solutions Versus DJB Specialties
Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: Happy Cinco de Mayo, everyone! Unfortunately, we don’t have a margarita machine at work … yet.) Last week, HALO Branded Solutions won, and now will face off against DJB Specialties.…
Read MoreTowel Trading Group Hires Vice President of Sales and Marketing
Towel Trading Group, Carson, Calif., announced that Scott Harris has joined the company as vice president of sales and marketing. Harris brings a wealth of industry sales and management experience to Towel Trading Group, including more than 20…
Read MoreCafePress Pulls Controversial Items Concerning a Missing Child
Already dealing with the dilemma of facing declining sales, CafePress took another credibility hit yesterday. The Kentucky-headquartered company, self-dubbed as “the world’s best online gift shop,” announced its U.K. affiliate has pulled merchandise that…
Read MoreThe Ingredients of Success (Part 1 of a 10 Part Series)
Like a recipe for a great meal, successful people share certain traits that, when combined, create a life worth living. “Success” is a multifaceted word with different meanings to different folks. For some, it implies profit, prosperity or even popularity. Herein lies one of the problems for many people. They want to be successful, but…
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