For those not aware of the “Cash Me Ousside Howbow Dah” meme, that’s probably a good thing. To sum it up: 13-year-old Danielle Bregoli and her mother appeared on the Dr. Phil…
Read MoreHow One Company Used Its Logo to Boost Revenue by 10 Percent a Year
HotelTonight has one of the smartest logos around. The simple lowercase “h” design also looks like a bed. Pretty clever, right? Well, what’s even more clever is what the company decided to do with the logo in particular. For the uninitiated, HotelTonight is an app that lets people find last-minute deals on hotel rooms. The…
Read MoreAnother Study Shows BPA Possibly Causes Birth Defects
There’s a lot of discussion about bisphenol A, aka BPA, and whether or not it’s safe to use in drinkware and food products. According to the FDA, the chemical is “safe at the current levels occurring in food,” but a lot of manufacturers still try to go without it whenever possible, and BPA-free items, like…
Read MoreReach 17 Million People With These Six Products Without Breaking a Sweat
Across the country, more than 17 million people finish over 50,000 races every year. Whether it’s the Don’t Worry, Be Hoppy Run/Walk 5K in Waconia, Minn.; the Shudder Mudder in Corry, Pa.; or the New York City Marathon, people will come together en masse to either challenge themselves in the support of a cause or…
Read MoreChocolate Inn/Taylor & Grant Acquires Private Label Executive Gifts
Chocolate Inn/Taylor & Grant, Hicksville, N.Y., announced the acquisition of Private Label Executive Gifts, Campbell, Calif. This acquisition marks Chocolate Inn/Taylor & Grant’s fifth acquisition in the promotional food gifts category. Private Label Executive Gifts is a leading West Coast supplier of Jelly Belly-branded products, unique mint tins and shaped mint products. It has been an…
Read MoreCalculator-itis
Let’s talk about what I call “calculator-itis.” My definition of “calculator-itis” is when business owners and sales reps continue to charge customers the same margins year after year without any routine, timely reviews. Continuing to charge customers the same margins over time doesn’t make sense because our value to customers grows as our expertise grows,…
Read MoreWhat the CPSC Leadership Change Means for Regulation
The Consumer Product Safety Commission (CPSC) announced yesterday that it named Ann Marie Buerkle as acting chairman, replacing outgoing chairman Elliot Kaye. Buerkle, a Republican, was appointed to the CPSC in 2013 during the Obama administration. Kaye was known during…
Read MoreLast Chance to Vote! PM Video Battle: C2BPromo Versus Stahls’ DFC
Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: Pitchers and catchers are at spring training! My invitation from the Phillies must have gotten lost in the mail, though.) Last week, C2BPromo won, and now will face off against…
Read MorePPAI Names Committee and Advisory Chairs, Liasons
Promotional Products Association International (PPAI), Irving, Texas, announced today the new Volunteer Committee and Advisory Group Chairs and Liaisons for the 2017 to 2018 term. The PPAI Committees and Advisory Groups are comprised of volunteer representatives from the association’s membership, including distributors, suppliers, business services partners and representatives, who work together to promote, protect and…
Read MoreInterview: Prime Line’s Jeff Lederer on Jetline Expansion and New Apparel Offerings
Prime Line, Bridgeport, Conn., announced that it is expanding its Jetline facility in Gaffney, S.C., to keep up with increasing demand for its free 24-hour rush service on apparel and drinkware items, and to add additional space for upgrades to silk-screen, embroidery and multicolor drinkware capabilities. The company celebrated with a ribbon cutting ceremony at…
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