Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: I’ve decided that if I ever start a metal band, I’m calling it Polar Vortex. So no one else can take that name!) Last week, Transfer Express won, and now…
Read MoreShow Me The Money: Selling to Financial Institutions
It seems like a majority of the promotional products we’ve received come from the bank. And, by that, we mean all the pens we use to sign forms and then unintentionally slip into our pockets. Oh well, now we have a lasting memory of where we like to handle our finances. Financial institutions create a…
Read MoreRymax Marketing Services VP Included on Influential People List
Incentive Magazine recognized Paul Gordon, senior vice president of sales, Rymax Marketing Services, Pine Brook, N.J., as one of the top 25 most influential people in the incentive industry. Incentive Magazine has chosen individuals whose efforts have made an impact on the motivation industry in 2016. This act of motivating an individual or group is…
Read MoreUSPS Introduces Augmented Reality App for Holidays
The United States Postal Service (USPS) introduced a fun augmented reality smartphone app, Delivercheer.com, to spur business and add a bit of holiday cheer to the process of mailing items. To use it, people pick up a Priority Mail box, and can choose between two animated messages: a reindeer or a penguin. [caption id=”attachment_91433″ align=”aligncenter”…
Read MoreCold December Spurs Winter Apparel Sales
In the words of just about every character from “Game of Thrones,” winter is coming. While we here in Philadelphia are dealing with the first hate-my-life cold day of the year today (thanks Polar Vortex), the experts are saying that the cold December could boost retail apparel sales by $350 million. …
Read MoreShoppers in Pro-Trump States Are Buying More Apparel
So, we already knew how much each presidential candidate spent on merchandise during the actual race. But, thanks to data from Slice Intelligence, we can see that states in which…
Read MoreSpice Up Your Strategy for Selling Household Items
Whether you love cooking, aim to have a spotless house or just want the basics in your home, chances are you have a favorite household item. People easily remember brands that are promoted on their favorite items, or even the ones they use on a regular basis. Therefore, kitchen and household products are a great…
Read Morecommonsku Appoints Chief Content Officer
Commonsku, Toronto, recruited creative writer and industry veteran Bobby Lehew as chief content officer. “He is as zealous as we are about helping distributors succeed,” said Mark Graham, chief platform officer for commonsku. “From the earliest days of commonsku, Bobby has been a supporter of our business and advisor at all our skucon events. He…
Read MoreIn Memoriam: Barry Dobb of DinoMar and Z Marketing Group
Barry Dobb of DinoMar and Z Marketing Group, passed away on Dec. 7. at the age of 69. Dobb, a U.K. native who ventured to the U.S. in the ’80s to develop a candy apple business, found success in the promotional products industry with Brown & Bigelow and Geiger Bros. Dobb and his wife, Mary,…
Read MoreStudents Protest School’s Ban on Confederate Flag Clothing
A high school in Pennsylvania recently banned all apparel featuring the Confederate flag, and some students have taken to protest, according to Yahoo. The ban came to be after a student complained that a fellow student wore a hoodie with the image. At first, the student was reprimanded for…
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