Consider this: The growth of the tablet has been more rapid than that of smartphones. Impressions happen with the blink of an eye. Impressions lead to revenue. How are your clients using their tablet cases to promote their brands? Aside from creating impressions, cases are damage control. According to an IDC report, tablet damage occurs most because of costs, followed by spills. Cases can alleviate or minimize such damages. Damages=costly. Cases=cost effectiveness. Tablet cases are a surefire way of safeguarding important technologies while also providing people—customers—with lasting impressions. What types of industries, though, would use tablets and have a need for cases? Almost all of them.
Education:
- There are 14,000 public school districts in the U.S.
- This is a $500 billion industry.
- When tablets become mainstays in the classroom for each child, that’s 70-plus million kids who have their hands on tablets.
- That’s 70-plus million possible accidents.
- That’s 70-plus million impressions of school pride, of subject enthusiasm that educators can make with their cases alone.
Service/Hospitality/Entertainment:
- What tablets do for a restaurant is what the assembly line did for manufacturing: It streamlines the process, and restaurant conglomerates like Applebee’s and Chilis have already begun using tablet systems on their tables.
- With approximately 215,000 full-service restaurants, that’s a lot of tablets. That’s a lot of spills. That’s a lot of much needed safeguarding cases.
- In 2012, Royal Carribbean was striving to get tablets in the hands of all its guests.
- Some waste disposal companies have outfitted their cabs with tablets, so cases must be at their disposal.
- Consider hotels that may equip each room with tablets or require staff members to use tablets.
- Car services will often provide consumers with tablets for them to quickly get some work done on the go.
Sales:
- In a survey conducted by IDC, IT decision makers recognized that those in the field (insurance agents, contractors, surveyors) were the most likely to damage their tablets and handheld devices.
- According to the same survey, department managers were the second most-likely damage prone groups, followed by those in operations/maintenance.
- Warehouses use tablets to monitor and to track inventory.
- Small businesses use tablets to track inventory, to accept payment and to send email receipts.
- Considering the amount of information a tablet holds, cases become a necessity for safety—branding is just an added bonus.
- Any company using a tablet can use a case to display the brand on the tablet case. It’s free marketing.
Industries rely on modern technology to function, and tablets are often the answer. According to a survey conducted by IDC, of those in IT decision making, 79 percent supported the use of notebooks, while 62 percent supported tablet usage. Tablet use is continuously on the rise, so the justification for cases is increasing, as well. The tablet is everything, but the case is much more: a display, security and a brand.
