The flipping of the calendar to a new year is often seen as a fresh start. Many view the jump from December to January as a reason to embrace change and examine new possibilities. When it comes to promotional product campaigns, this is a great time to reflect on what’s worked in the previous year as well as take on exciting, new and unique opportunities.
As 2022 wraps up, it’s clear that customers are looking for something different and unique when it comes to their branded campaigns. From the music and live entertainment scene to corporate gear and more, clients want items that stand out. Bandanna Promotions by Caro-line is here to bring the eye-catching fun.
While the tried-and-true T-shirt, vest, mugs, etc., are all desirable, bandannas stand out as unique wearable advertising medium under $4.00 that’s a new fresh and functional branding option. And as 2022 makes way for 2023, distributors who aren’t utilizing these products in their offerings should strongly make a play to add them.
Something for Everyone
Bandannas provide a one-of-a-kind way to create a custom advertising campaign look. On top of that, they also make a brand fashion statement.
Bandanna Promotions offers a variety of sizes, shapes, colors and even decorating methods to fit any client need. The company introduced several new styles in 2022, including scarves and over-sized Fashion-danna wearables in five totally unique sizes to fit any advertising need. It prioritizes customization, creativity and quality designed for you and your customers and will continue to push the envelope in 2023.
“What’s new is always top of mind for clients looking for the next best promotional product campaign to make their brand stand out uniquely within the crowed advertising space offerings,” says Scott Thackston, director of marketing and product development for Bandanna Promotions. “Don’t just fill one need when you can cover every advertising angle with bandannas, pet triangles and so much more. Offer new custom sizes, imprinting methods or material offerings for your client to use in all targeted demographic market segments.”
If you’re looking for something that walks the line of traditional yet new, consider the 22” X 22” bandanna, available in several colors. Many of the styles can be customized to exact specifications using decorating methods such as silkscreen, digital and rotary printing.
“This fun, functional wearable accessory provides a huge 22” X 22” branding pallet canvas,” Thackston points out. “Make a unique artistic statement by creating a next-level custom logo design at a low cost for any size advertising campaign budget.”
To really amp things up, distributors should also consider items such as the pet triangle. The pet market is growing rapidly, and these make a great advertising tool for businesses of any kind. Think pet triangles that breweries can offer to their clients, or 5Ks and walkathons that can hand them out to participants.
“[Bandannas are] loved and used as a fashion statement wearable, functional outdoor accessory, plus [they’re] a huge favorite for pet owners walking their dogs on parade with the unique bandanna triangle swag-wag,” Thackston says. “Think of your clients’ bandanna uses for fitness, healthcare, concerts and festivals, and causes/pride, to beverages — adult and soft drinks — sports, schools, plus camps and all outdoor activities.”
Versatility for the New Year
Not only are bandannas different from more traditional branding items, but they are extremely versatile. Utilizing the various offerings from Bandanna Promotions brings next-level creativity.
Beyond the 22” X 22” styles, the company also carries one-of-a-kind items like the Color Me Bandanna, Info Danna, and Map Wear options. Not only do these offer a great way to engage end-users, but they can also be used as functional fashion items that send a message.
If you’re not sure who to target with these stylistic bandannas, Bandanna Promotions has a few suggestions:
- Healthcare
- Schools and Recreation Facilities
- Cities and Government Entities
- Breweries, Vineyards and Distilleries
- Sporting Complexes and Leagues
- Corporate Offices
- Concerts and Music Festivals
- Races and Fundraising Events
- And more
The list is nearly endless when it comes to uses for the different style options. Distributors who add bandannas to their product set are setting themselves up for success.
“It’s imperative to keep your client’s branding fresh and relevant for each promotional advertising campaign,” states Thackston. “Make sure the correct brand message is seen for the targeted customer’s audience by using a high-profile, functional, wearable accessory like bandannas … Bandanna Promotions can help guide you through the best fit for each customer profile you would like to reach in their own unique fashion look and use from our extensive product line.
Bandanna Promotions by Caro-Line has over 76 years of American textiles manufacturing experience with a long and proud history in the promotional products industry. As you roll into the New Year, let them be your partner in next-level branding creativity.
