“Can’t repeat the past? Why of course you can.”
– Jay Gatsby
Baz Luhrmann’s interpretation of The Great Gatsby finally opened over the weekend. Despite lukewarm reviews from disillusioned critics, the film earned an impressive $51.1 million. Unfortunately, I haven’t watched it yet (my husband, instead, dragged me to see the top-earner, Iron Man III), but I plan to change that.
I initially fell in love with Fitzgerald and his illustrious Jay Gatsby in 10th grade. Colorful characters, moral reevaluation and unexplored possibilities—what’s not to love? (Watching Robert Redford wasn’t too bad either.)
As a member of the “love it” camp, I’m curious (i.e., uneasy) about this new adaptation. Luhrmann’s film was originally scheduled to open on Christmas Day of last year, but got pushed back to May 10, casting doubt over this would-be Oscar contender. Will a star-driven cast, backed by an equally powerful soundtrack, be enough to continue the legacy of what many conveniently call “The Great American Novel”? Who can say… One thing is certain; however. Fashion lovers are on the hunt to recapture the 1920s look that dazzles in the opulent film.
“Cursory fashion” doesn’t exist in The Great Gatsby. Dubbed as “glamorous rebellion” by celebrity stylist Jeanann Williams, 1920s fashion conjures up images of drop waists, art deco jewelry, appliqué headbands and three-piece suits (to name a few things). We’ve seen hints of this decade pop up on runways, and thanks to Luhrmann’s release, interest has peaked. For instance, Brooks Brothers and Tiffany & Co. respectively debuted ‘20s-inspired collections.
Brooks Brothers’ The Great Gatsby Collection is characterized by classic and sophisticated menswear styles, including silk butterfly bow ties and English linen pink suits. Tiffany & Co.’s jewelry line, Jazz Age Glamour, captures the glimmer of the Jazz Age with pearl tassel pendants and onyx cuff links.
For our purposes, does the unbridled glamour translate to the promotional products industry? Absolutely—especially in regard to accessories. Here are three examples from Promo Marketing product search.
1. Art Deco Jewelry
Studded with glowing rhinestone gems, Art Deco Crystal Fashion Rings from Tiffany Leonard & Co. feature a classic rosette shape. Available ring sizes include 6, 7 and 8.
2. Pocket Watches
The Champlain Pocket Watch from Selco LLC is a silver tone pocketwatch with an alloy case and matching chain. Precious stones can be added for extra flash.
3. Colorful Suspenders and Bowties
Bowties and suspenders are a great way to incorporate elements of 1920s fashion in formal wear looks. Harstan Ties & Accessories offers silk woven custom suspenders.
(Editor’s Note: Want to read more about Gatsby-themed promotions? Check out Mike Cornnell’s blog!)
