Well, it seems that “The New York Times” has finally caught up to me. In today’s paper they extolled the high demand for political campaign gear and the amount of revenue it can bring in for any given candidate. Even if a certain senator from for New York’s campaign won’t release the exact numbers, the article does mention Mr. Obama’s campaign sold $1.5 million in political gear on its Web site in the month of January alone. It’s an issue I first brought to light in the groundbreaking Promo Marketing magazine piece, “Hillarakaromnabee!,” and I for one am happy to see the Gray Lady finally getting on the ball.
Kidding aside, it’s an interesting article that points to good things for the promotional industry. Even while people whisper about recessions, there seems to be a never-ending demand for certain items. With the democratic primary still contested and a looming general election, the opportunities abound for distributors. I’d love to hear what everyone thinks about the article (and the election if they so choose).
Hot Demand for Political Gear in a Hot Race
http://www.nytimes.com/2008/03/04/us/politics/04gear.html
Hillarakoromnabee!
http://magazine.promomarketing.com/docs/currentissue.bsp
