We often get so caught up with “making our numbers,” and trying to earn a living and pay the bills that we come to believe that we work to make money. The problem starts when we take this on as a belief, so that we justify everything that we do as being important because “we need to make money.” What if we change our belief? What if we believed that if we do the right things for the right reasons, that the money will follow?
Yes, that does take faith. It also takes belief in the laws of intention and the laws of attraction. The fact that they’re called laws does tell us that there is a high degree of certainty, too. So back to my subject question: What’s more important to you than money?
Family? If your family is more important to you than making money, this value is going to show up because you do. You show up for family time, for weekends, for school events. When your spouse or children want to talk, you’re there for them 100 percent. You give them that great gift—your full attention.
Faith? Many claim that their faith practice is of utmost importance to them, but find it more important to go to the office than to participate in the activities that will enhance and grow this part of their lives.
Is trust more important than money to you? Are you willing to lose a sale rather than lose the trust your client places with you?
Is loyalty more important to you than money? Will you stick with a proven supplier partner even if it means you make a couple dollars less in profit or commission?
A job well done? A job done right? Are you willing to cut corners, substitute quality, add risk or settle on “good enough” just to make a buck?
Are you willing to live out your values and make a difference in the world by standing for something other than just being a vendor?
When you stand for your values and live out your mission, you stand out from the crowd. Your brand creates meaning. You elicit emotion. Your customers will notice that.
Some will appreciate it. The important ones will insist on it—insist on the difference that you make to them, their organization and their success.
