The scent and sweat and stale-roasted almond stench of a trade show at 3:00 p.m. can be deadly. Greene was trying to get out of the massive hall without being spotted by an enemy … or an ex-girlfriend. Someone came up behind him from a darkened booth. Greene felt something cold and hard press into the small of his back. A gun muzzle?
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You’ve got two days to put together a Mother’s Day gift that doesn’t look like you put it together in two days. We’re here to help.
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We travel a lot as an industry, I’ve come to learn. And being that I just finished my first-ever promotional products trade-show cycle, I feel a little trepidation at the thought of starting all over come January. I just booked my flights for ASI Orlando and I’m tired already.
I realize making face-to-face connections is invaluable, particularly with you party animals, and maybe that alone is worth the price of admission (flights, booths/accoutrement, shipping, client dinners, etc.). But in terms of ROI, at what point do they stop being valuable and start becoming “same old, same old”? How many times a year do