Unfortunately, artwork is still a major headache for distributors and suppliers alike. We’ve come a long way and the problems are easier to fix with a skilled graphic artist than they were 15 years ago, yet there are still a few fundamental misunderstandings that cause problems for the promotional products industry.
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Bloomberg Businessweek recently reported on a new apparel company animating T-shirts by cutting holes in the artwork, then placing smartphones or tablets behind the opening and configuring them so an animation would play. Is this a technology you could apply to your apparel marketing?
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It’s likely happened to some of you out there. A customer comes to you with a big order. They want 1,000 T-shirts for a rally, and they’re willing to pay a premium. Everything is going smoothly… until you see the customer’s artwork.
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Reviewing a hand-etched wine bottle from A+ Wine Design.
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» Americans have discovered the fragility of life, that ominous fragility that the rest of the world either already experienced or is experiencing now with terrible intensity. « JOSÉ SARAMAGO
Our lives as Americans are changing. I remember vividly, as a child, visiting the Norman Rockwell Museum. I was enthralled with the “charmed” lives of the people in his artwork, the simplicity, the joy. His work captured the innocence and mores of post-WWII America.
But even as a child, I knew these pieces of work did not depict my America. Twenty-five years later, I can say with great certainty, there will be