Opening Day for Promos

Yesterday was the Philadelphia Phillies home opener, and, of course, they lost because they know that I have my heart invested in them and they just want to disappoint me. Sorry, did I say that last part out loud? Anyway, because I live in the city, I saw plenty of people who obviously were coming…

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My Very Personal Connection to the ALS Challenge

You’ve probably seen the ALS Ice Bucket Challenge all over social media and TV. Perhaps you’ve taken it. For me, it had special meaning and a very personal connection. My older brother Martin, a natural athlete, prolific writer, creative thinker, baseball aficionado—and the bravest person I’ve ever known; lost a courageous battle to ALS. So, while I generally shy away from fads, I happily took the challenge and donated money to ALS as well.

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The Sure Shot Guide to Beastie Boys Fashion

If you are familiar with my blog, then you know I live for sarcasm—especially when celebrities are involved. However, this week, I’d like to get serious. Last Friday, Beastie Boys rapper Adam Yauch (aka MCA) passed away after a three-year battle with cancer of the parotid salivary gland. He was only 47.

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Here Comes the Bridal Promotion

Bridal showers are funny things. The invitees all hem and haw about going, but it’s really just like pulling off a Band-aid. It’s never quite as bad as you anticipate.
Just add a mimosa and you can up the fun quotient on pretty much anything.
So this weekend I headed back home to Long Island for my best friend’s shower. As a member of the wedding party, I was charged with creating the centerpieces and favors for the blessed event. And as an editor at Promo Marketing magazine, I, of course, began thinking of whether or not promotional products could somehow find a niche

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Awards With Character

I just had a nice conversation with Leo Kennedy from Awards With Character. I’m doing a product showcase for the magazine on sports teams and was looking for products a little more off-the-beaten-path than cups, seat cushions and caps (not that there is anything wrong with any of those items).
Leo’s company provides trophies and other products as incentives to schools for both sports teams and academic programs. The difference is, his trophies aren’t brassy figures or silver cups, they are small (adorable, some would say) bear figurines talking part in various sports. Girl soccer bear. Boy baseball bear. Hockey bear (there is a

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The Hat-Pak

No, this isn’t an updated version of Sammy and Frank’s bunch (Brat Pack for the younger readers), just a new product I happen to like. After finally having some time to sit down and go through business cards, contacts and products from the Las Vegas PPAI show, I came across the Hat-Pak sample I received. Just one of many diverse and unique new products, I might add.
I think one of my most enjoyable conversations came in the final hours of the show. Thinking that I’d seen it all and done it all over the first three days, I

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