“Sixty queens there may be, and eighty concubines, and virgins beyond number; but my dove, my perfect one, is unique…” (Song of Solomon 6:8-9). This Old Testament verse, interestingly written by one of my very distant relatives (Solomon), beautifully makes a point that modern day language can’t quite convey. Every business must have a unique…
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Google released a new algorithm that punishes your site if it isn’t mobile-friendly. Sure, a mobile site is a smart idea and you should have one. However, it is not urgent for most of you. Here are three reasons the hype is not going to match up the reality for most promotional products companies (as well as a few other companies).
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You don’t realize the impact of some things until you have a few days to reflect on what happened. I’ve been to many PPAI Expo weeks, but this one was like no other. In this commentary, I share a few of my video reports that offer some insight on what went on in Vegas.
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In today’s highly competitive promotional products business environment, you have to distinguish yourself from the competition. Here are five ways to stand out from the crowd and build your sales by saying “thank you” to clients.
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We talk frequently in this space about safety issues involving promotional products. A heart-wrenching story out of Pennsylvania this week has me diverting a little, moving over to consumer products in general
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Every once in a while a book for sales professionals comes along which is destined to be a classic. Sales guru and best-selling author Jill Konrath’s latest book Agile Selling, Get Up to Speed Quickly in Today’s Every Changing Business World is just that.
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Many promotional products professionals are really getting beat up on price and see the industry’s products becoming commodities. Many people tell me that their customers are demanding them to match or beat impossibly low prices. What is happening out there?
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I recently attended Magento Imagine and Informatica World, both in Las Vegas, and got to see how non-industry people are using promotional products at events. Watching the booth staff and interactions from attendees was very telling on what should and should not be done.
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I’m sure you’ve heard the expression “timing is everything.” When selling promotional products, very often it’s the person that calls at just the right time that gets the sale. Want to be that salesperson?
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With thousands of suppliers in the promotional products industry and new ones entering every day, how can you make the best choice?
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