Brand building in the broad sense is based on innovation, which of course is a driving force in the electronics industry. In the promotional products industry, aside from the incentive sector, our products are used to support our client’s branding.
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Life is Good … Isn’t It?
As I strolled through Los Angeles International Airport on my way to Miami, I took notice of the “Life is Good” store that is in many airports. At 6:00 a.m. it was closed, but my branding brain is always going.
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