When it comes to marketing, there are no guarantees. A great marketing idea that is poorly implemented or incorrectly presented can have less than desirable results. You might spend hours of development time and a ton of money, so pay heed to the advice to ensure top results.
There are many factors that dictate the success or failure of any marketing campaign. Let’s discuss what they are and how to prevent the disasters from happening—or at best, keep them to a minimum.
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I love spotting great guerrilla marketing campaigns. They’re surprising, entertaining and often shockingly bold. That’s what makes them work. There’s nothing bland about them. Like a 7-foot-tall basketball player at a cocktail party, guerrilla marketing stands out.
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For years companies and brands have been in love with the notion of associating their brands with celebrities. But, before you decide to partner with a celebrity, be they musician, actor, reality show star or athlete, it’s a good idea to weigh the advantages and disadvantages.
Asking solid questions can make the difference between an effective promotion and a flop. Here are some suggestions to help you reach your target audience.
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The most thought-provoking responses to last week’s question of, “When planning a marketing campaign, what is the first question you ask?”
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Updates on the Obama campaign lawsuit and the CPSC product safety database, as well as the best excuse to order both the omelet and waffles at brunch on Sunday.
Read More Raise your hand if you like negative campaign ads.
No hands? I’m not surprised.