Duck Dynasty: The Dangers of Tying Your Brand to Celebrities

For years companies and brands have been in love with the notion of associating their brands with celebrities. But, before you decide to partner with a celebrity, be they musician, actor, reality show star or athlete, it’s a good idea to weigh the advantages and disadvantages.

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The Dangers of Celebrity Endorsers and the Wisdom of Crisis Planning

One misstep on the part of a celebrity endorser could potentially put you, your client and your merchandise at risk. Here are ways to protect your great ideas and brand campaigns.

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