For years companies and brands have been in love with the notion of associating their brands with celebrities. But, before you decide to partner with a celebrity, be they musician, actor, reality show star or athlete, it’s a good idea to weigh the advantages and disadvantages.
Tag: Celebrity endorsement
The Dangers of Celebrity Endorsers and the Wisdom of Crisis Planning
One misstep on the part of a celebrity endorser could potentially put you, your client and your merchandise at risk. Here are ways to protect your great ideas and brand campaigns.
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