We’ve written in this space before about the unique challenges faced by a product when a celebrity endorser goes off the rails. Now, as Jessica Alba’s Earth-friendly Honest Company is just about to launch in Target stores, there are new reports that some products imported by the company from China have been previously blocked by the FDA as unsafe.
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The Dangers of Celebrity Endorsers and the Wisdom of Crisis Planning
One misstep on the part of a celebrity endorser could potentially put you, your client and your merchandise at risk. Here are ways to protect your great ideas and brand campaigns.
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