Well hey everybody, welcome to week two of “Mike talking about handy computer programs.” If you missed it last week, I explained that for the next few weeks [link] I’ll be using my semi-substantial nerd powers to dig up some Web tools that you might find useful. This week, we’re going to cover Google Alerts.
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We travel a lot as an industry, I’ve come to learn. And being that I just finished my first-ever promotional products trade-show cycle, I feel a little trepidation at the thought of starting all over come January. I just booked my flights for ASI Orlando and I’m tired already.
I realize making face-to-face connections is invaluable, particularly with you party animals, and maybe that alone is worth the price of admission (flights, booths/accoutrement, shipping, client dinners, etc.). But in terms of ROI, at what point do they stop being valuable and start becoming “same old, same old”? How many times a year do