Sales can seem difficult and out of control unless you know the keys to making the sales process easy. Always be in control. Here are the 3 keys: 1. On every sales call, before the call is over, you must agree on next steps. You can never assume your prospect will follow up. You must discuss…
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Don’t Spit
In Italian, there is a saying that, loosely translated, states, “Don’t spit.” What it means is that when you are in a room, “don’t spit” on the ceiling because you never know when you will need to go back in that room. Think about it. How many times have we lost our temper or been…
Read MoreSpeaking Your Customer’s Language: How We Talk to Promo Buyers
I’m not suggesting you need to learn a foreign language. What I am referring to is learning your client’s vocabulary tendencies and professional lingo to better understand their mindset, along with their industry pitfalls and challenges as promo buyers. Doing so will open the door to more opportunity. Let’s be real: Sales is predominately a…
Read MoreEvolving Trends to Reach Buyers
An everchanging marketplace is something we all ponder. Our ability to thrive will depend on how well we keep adjusting to these changes and evolving communication trends.
Read MoreIt’s Simple. Be Nice. It’s Good for Business
Good communication leads to good relationships, and good relationships are good for business. This applies to both our personal and professional lives.
Read MoreTaming the Monster
Today, we’re going to look at something very small, but also very important. It’s unseen by many, lurking in the shadows. If left alone, it will mushroom and infiltrate communication channels everywhere. Like a virus, it is contagious. For those who recognize its quiet fury, there is a look of sorrow and shaking of the head. No hazmat suit can protect us, however, a dictionary can.
Read MoreAccountability Begins with You
Accountability—the very mention conjures up feelings and thoughts of stress, being under a microscope or micro-managed. Accountability is imperative to running any organization. Whether it is a business, a household or a team—everyone needs to be accountable. So where does it begin?
Read More7 Truths About Electronic Communication in the Promotional Products Industry
Suppliers and distributors are finally moving forward in improving electronic communications. While there are plenty of hurdles still to overcome, the industry is finally moving forward and making real progress.
Read MoreMaintaining Profitability—Part 1
The news of a well-known supplier with a long history closing their doors stunned the industry recently. This isn’t the first of such casualties and it certainly won’t be the last. There also will be losses of distributors and more consolidation. Strong suppliers will buy smaller suppliers and strong distributors will absorb smaller distributors. Some companies will just close their doors.
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