When I worked in the corporate world, I worked for a Fortune Global 500 company. When it came to sourcing brand merchandise, protecting the corporate image by mitigating damage from an unsafe promotional product was the only way to do business. At the time, at least in my mind, safety was pretty much a black or white issue. It was either safe, or it wasn’t. Since then, I’ve come to understand that product safety is more like a thermometer.
Read More
“Thank you.” Powerful couple of words there, right? Thanks for holding the door. Thanks for introducing me. Thanks for helping with my dead battery. When someone does something for you, a sincere expression of gratitude is just the right thing to do.
Read More
How to include them in your fall promotions.
Read More
Award season is in full swing. Help your clients take home the Oscar for “Best Party” with these five movie-themed promotions.
Read More
Recently a good friend gifted me with a rare historical find. Going through his late grandfather’s “stuff” he came across a solicitation from The Oakland Advertising Company located in Akron, Ohio, mailed December 3, 1912.
Read More