Tag: Crisis

Duck Dynasty: The Dangers of Tying Your Brand to Celebrities

Jeff Jacobs

For years companies and brands have been in love with the notion of associating their brands with celebrities. But, before you decide to partner with a celebrity, be they musician, actor, reality show star or athlete, it’s a good idea to weigh the advantages and disadvantages.

Read More

The Dangers of Celebrity Endorsers and the Wisdom of Crisis Planning

Jeff Jacobs

One misstep on the part of a celebrity endorser could potentially put you, your client and your merchandise at risk. Here are ways to protect your great ideas and brand campaigns.

Read More

Marketing Ethics: Campaigning during a natural disaster

Elise Hacking Carr

Where do we draw the line between “newsjacking” and sensitive marketing approaches when tragedies, such as Hurricane Sandy, strike?

Read More