And I mean that in the most loving way possible. Can you describe what you do without using the word “products?” Can you write a pre-approach letter to get an appointment without ever referring to a specific or a general laundry list of products? Instead of being the advertising equivalent of a Chinese restaurant menu with a long list of “stuff” you can sell, how about you start talking about what solutions you can offer? Here are six of them:
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A promotional products distributor recently wrote me and asked how to handle clients that have figured out the industry’s pricing codes. Here’s my advice on how to respond.
Read MoreEducation is the foundation of an empowered brand with a loyal following of customers. An empowered brand with loyal customers becomes in turn a loyal client, but how do you develop a client, their brand, and their customers into empowered ones?
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Think about your favorite restaurant. Where do you like to shop for clothes? Are there any places where you love to spend money? Your goal is to acheive that level of favored status with your clients and customers.
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Recently, while watching a morning talk show, I heard multi-billionaire businessman Warren Buffett, considered to be one of the wealthiest men in the world, say, “The key to a successful business is to have happy customers”—a simple statement with big implications for all of us.
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A follow-up from last month’s popular post, five more pointers for writing clean, pointed and effective press releases.
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The risk of blind trust and suppliers spreading themselves too thin.
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I was recently asked this question by an industry-leading distributor. He regularly has to field compliance inquiries from his customers and is frustrated by the wide range of responses he gets from suppliers.
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Over the past couple of decades, several industries have been rocked to their core. Some are nearly extinct. Others are permanently changed. What is happening now to the promotional products industry? Have the rules changed, or is this a whole new and different game?
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Cedar Rapids, Iowa-based Raining Rose Inc., manufacturer of natural lip balms and body-care products, announced the company has moved back to downtown Cedar Rapids after recovering from earlier flood damage.
“This flood has been a test to our company’s perseverance,” said Chuck Hammond, president and CEO of Raining Rose. “It feels good to have everyone back downtown. Although we know that there is still a great deal of work ahead of us, I know that we have already come out of this stronger.”
All of the Raining Rose staff would like to thank its customers and vendors for their patience and