Tag: Data

Make Good Decisions with Good Data

Mike Philie

When comparing “same-store sales” and “new customers,” you’re essentially looking at two different metrics used to assess the performance and growth of a business. Most Graphic Communication companies are not looking at their business in this manner. I think they should begin breaking out these numbers and let me go into detail as to why…

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Four Tactics to Achieve Operational Excellence for Your Company

Mike Philie

The printing industry continues to evolve, with technology advancements, changing customer preferences, and economic fluctuations reshaping the landscape. To thrive in this sector, achieving operational excellence is crucial for printing companies. What is operational excellence? Operational excellence encompasses a range of strategies and practices aimed at optimizing operations, enhancing customer relationships, and ensuring profitability. Let’s explore four main points you can use to achieve operational excellence in your business. Embrace Technological Advancements In the general commercial printing industry, technology is a driving force behind achieving operational excellence. Printing technology continues…

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What You Need to Know From the PPAI Technology Summit

Dale Denham

Last week, I attended the 5th annual PPAI Technology Summit with more than 100 industry colleagues to network and be inspired. The conference is geared toward technology leaders in the industry, but there were many topics covered useful to each of you. Security It’s no surprise security was a big topic here, especially with all…

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Why You Should Avoid Vanity Metrics

Dale Denham

Every business has metrics, but too many use vanity metrics that make them feel good about what is being done rather than providing insights to be better. For example, we’ve all suffered from the call center that is so focused on wrapping up the call rather than resolving the problem. Why? Because the more calls,…

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