What will trade shows of the future look like and where is our industry going?
Read MoreWhere is This Industry Going?
Tag: E-newsletters
5 Regrets of the Dying…
Some of you may be wondering what kind business article this might be. Those who follow my Rant’s know that I often share content that is not typical in business publishing. This is one of those pieces.
Read More“Seek First to Understand, Then to Be Understood.”
My last Rant expressed frustration that many have with a lack of understanding overseas companies seem to have of our marketplace. The Stephen R. Covey quote in this title pretty much sums up what I want to communicate in this Rant: “Seek First to Understand, Then to Be Understood.”
Read MoreWhat Was Our Industry Like in 1912?
Recently a good friend gifted me with a rare historical find. Going through his late grandfather’s “stuff” he came across a solicitation from The Oakland Advertising Company located in Akron, Ohio, mailed December 3, 1912.
Read MoreA Salute to Our Industry’s Heroes
Inspiration for this piece came from a recent journey that made me realize I needed to stop and salute our Industry’s Heroes—those road warriors that spend time away from home to help us.
Read MoreBar Soap or Liquid Soap?
As a confessed marketing madman who thinks different, I’m always pondering branding strategies, marketing messages, hot products, and changing business trends.
Read MoreWho is Crazier… Our Clients… Or Us?
Anyone who has been in our industry a while has a few client horror stories to tell. I am no different. I do like to think, however, that in every cloudy rant there is a lesson that can be learned.
Read MoreWhere Are You?
If there was a life directory, where would it point out that you are now?
Read MoreChanging Tides… Can You Relate to This?
At times, most of us ponder the things that drive us nuts as we evaluate our career choice. These days our industry is facing more challenges than we may be accustomed to. How many of the following thoughts have captured your thinking at times?
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