Targeted email automation can be great I use it a lot: I can send a targeted response to someone. If they click on a link in a previous email and I can send them more information or an offer to encourage them to take action. If they don’t, I can send them a reminder. But…
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You are in the middle of working hard and accomplishing important work. You are in the groove and the juices are flowing, allowing you to operate at peak productivity with really impactful ideas. You are in the zone and you are unaware time is passing. You feel great. You are about to … You were…
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Gmail launched in 2004, and was immediately a hit largely because they offered more free storage than anyone. It was more than storage that kept Gmail the leader in email, it was powerful features that were easy to use overall. Gmail was one of the first major applications to use AJAX (if you really want…
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It’s getting ugly out there. In the last four weeks, I’ve seen more successful “hacking” attacks within the promotional products industry than ever before. I am confident the attacks are 3 to 4 times more prevalent than they were just several months ago. This is creating havoc for everyone from suppliers to our buyers. The…
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A/B testing is one of the most underutilized opportunities by promotional firms today. It’s also something you need to know about to help your clients succeed online. Fortunately, understanding A/B testing is not that complicated. Implementing it is easy, too. Consider this example: What subject line generates more clicks to your website? “20 percent off…
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My phone normally is with me everywhere, yes even in the bathroom (75 percent of Americans do this) at times. My iPad greets me in the morning with news and some fairly competitive games of Words With Friends. My email greets me with problems to solve. At stoplights, my phone keeps my mind busy so that, God forbid, I just relax.
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Email signatures are widely used and almost never updated. Some signatures are really sad. We are in the branding business, and your email signature says so much about you and your brand. My recommendations below will help you get the most from your email signature.
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Email marketing works. It works so well, everyone is doing it. The low cost of sending emails has flooded our mailboxes with junk, which is getting harder and harder to avoid.
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As I write this, it is hot in Southern California, making it hard to believe that summer is almost over and fall soon will be upon us. This year we didn’t take a big vacation, but took a couple of short ones. Our end-of-the-summer getaway was a few days on Catalina Island. Catalina is an awesome gem, just an hour by boat out of Long Beach, Calif. We hiked, visited the interior where bison roam, saw bald eagles, did miniature bowling, at which I am horrible, and had a few good meals. Getting away is so important to our personal and professional development.
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We’ve all seen ways to buy and sell—from brick-and-mortar to online shopping; from receiving letters to being deluged with email. The handwritten card seems to be the new way to cut through the clutter that we created by trying to reach buyers on their terms. The irony is that the everyday interpersonal medium from our pre-1990s world is becoming a little more exciting simply due to its rarity.
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