I am a year or two into my fourth decade in the promotional products industry. I have a lot of experience and a lot of solutions under my belt, but there are always opportunities to learn, to grow, to approach things fresh and different, to keep yourself energized and productive no matter how long you’ve been at this branding game.
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Recently, someone impacted my life. It was a virtual stranger I have never met. This wasn’t a family member, a friend, business colleague, or spiritual advisor. It was a sales guy.
Read MoreSolutions-based selling empowers your clients and, in turn, empowers your brand. Here’s how to do it, in four steps.
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Hey everyone! Long time no blog! Sorry about that. I’ve been on the road a lot this last month, and also trying to write 4,000 things at once. It was not a good combination, as I’m sure you can imagine. And now I’m off this week for PPAI Vegas, so hooray, MORE TRAVEL!
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Are you ready to commit to making 2013 your best year yet?
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It’s not always about what your client can do for you, but what you can do for your client—the importance of a mutually beneficial business relationship.
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To flourish and remain relevant in this highly competitive and rapidly changing industry environment, you must be very clear about who you are, what you are and what you deliver in terms of value, meaning, leadership and professionalism.
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Part two of Paul’s breakdown of the four classic componenets of marketing.
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Having a value system that is based on honesty and doing what you say, to me just isn’t that hard. Lately, a few situations have come up in business that got me thinking about these things and the values I hold with high regard.
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These are the products you need during a weather emergency, assuming the weather emergency is happening somewhere else.
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