I believe that many businesses have brands that suck. I mean suck away opportunities for sales and profits! Let me explain. First, there are many companies out there with brand names that only indicate they sell printing or promotional products. Names like, “City Printing Company” or “Peoria Promotional Products LLC.” These names suggest the company…
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Or Are You a Moron?
Sometimes in sales we need to sort out those who are truly interested and qualified from those who are just wasting our time. They aren’t necessarily bad people. Perhaps they just don’t know how to say “no” or how to be fully candid. After 40 years in sales, I have developed a method of sorting…
Read MoreWhy Airplanes Fly and Most People Don’t
It never ceases to amaze me that airplanes can fly. These big, heavy metal bodies loaded down with lots of people and baggage are able to take off and fly through the sky. Airplanes are able to fly because they are propelled to move forward, and their fast, forward motion, combined with air coming off…
Read MoreBe Kind to Humankind Week
Next week, Aug. 26 through Aug. 31, is Be Kind to Humankind Week. Most of my blogs are about creating success, creating wealth. But, success and wealth are about much more than money. The website for Be Kind to Humankind Week states that it is an annual celebration of kindness that is recognized globally during…
Read MoreDo You Have a Mentor?
I started Proforma. I grew Proforma. But the story of Proforma’s success must be shared with many people that mentored me over the years. Do you have a mentor? Do you have anyone who has been over the speed bumps you are going through and the speed bumps that lie ahead of you? Fortunately, I…
Read MorePlan. Execute. Evaluate.
In business we must continually plan, execute and evaluate. 1. Plan: Most business folks have some sort of plan. Some have long-range plans. Some have annual plans. Most have at least a “to do” list to help plan their day. 2. Execute: Most business folks also execute. The key to good execution is good planning.…
Read MoreTime for Your Declaration of Independence
The 4th of July is when we Americans celebrate our independence, our freedom. As you prepare your celebrations, let me encourage you to reflect on these two questions: Are you truly independent? Are you truly free? Most distributors with whom I speak don’t seem very independent. They seem to be bound by all of the…
Read MoreDelegate to Elevate
If you are seeking to elevate your success and happiness in your life and in your business, I recommend you evaluate the chart below and find more time to do those things you enjoy. We all have things we enjoy doing. Some we do well, and others may require more learning and practice. As seen…
Read MoreFran Ford: A Lesson in Leaving a Wealthy Legacy
Most of my articles for “Million Dollar Mindset” are about creating financial wealth. But having just attended the funeral and celebration of life for a good friend of mine, and a good friend to the entire industry, I feel compelled to share my thoughts on the wealth that really matters. It seems to me that…
Read MoreIt’s Just Lunch
How do you spend your lunchtime? Many distributors and sales reps think lunch is a great time to eat a sandwich at their desk and catch up on their work. In my view, this is an incredibly bad use of the potentially most valuable part of your day. We are all in the relationship business.…
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