Last week I interviewed Jay Deutsch, CEO and co-founder of top-50 distributor BDA Inc., about his recent appearance on ABC’s Secret Millionaire. If you’re not familiar, the show takes various philanthropic millionaires, gives them a fake identity, and places them with a handful of charities where the millionaire does hands-on volunteer work under said fake identity for about a week’s time.
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This week we’re going to do an exercise that will define your Three-Word Promo Identity. It’s going to be fun, unless we end up with three silly words, like Wonky Water Wedgie. But I don’t see that happening…
Read MoreWhether you are working with large companies that have entire departments devoted to the marketing of their brand identity, or a small business with one department for every business function, defining the identity of their brand is of the same importance.
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