How often do you sell something just to make the sale? How often do you approach a supplier at a show and ask “Whatʼs new?” Do you ever show your clients something because you get a special bonus or extra profit for selling it?
If so, you are lucky that no one ever gets sued for malpractice in our business. If so, you are a part of the problem that causes our industry to be perceived as the “t” and “t” words (or worse).
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What makes a good life? Is it lots of money to buy “stuff” you want? Or, is a good life made up of faith, family and friends?
Read MoreThe big idea behind Big Picture Promo is this: The promo industry has been labeled as the ugly stepchild of marketing simply because most people within the industry forget that promo is a part of marketing.
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As I strolled through Los Angeles International Airport on my way to Miami, I took notice of the “Life is Good” store that is in many airports. At 6:00 a.m. it was closed, but my branding brain is always going.
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As they often do, a discussion recently in a LinkedIn Group went off in an interesting direction.
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This Rant is about being prepared which affects both our business lives as well as personal. Fire, earthquakes, floods and technology failures can disrupt our business. But so can the loss of spouses, co-workers, business partners, and friends. How prepared are you? How prepared can you be?
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What will trade shows of the future look like and where is our industry going?
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Leaving Chicago after last week’s show, I couldn’t help but think about the least well-kept secret in the industry: the last day of any trade show is dead.
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A few simple ways to make your P.R. more impressive and effective.
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Interesting parallels between The Five Stages of Grief and the path our industry has taken when approaching the topic of product safety and compliance.
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