Are you happy that your business is surviving? Does the idea that your business may become obsolete even cross your mind? Have you considered what business will look like in two years? Five? Ten?
Read MoreTag: Industry
99 Logos for Beer on the Wall
The bar industry will bring in half a trillion dollars this year. Is this just an excuse to write about beer? No. Well, okay, yes it is, but I have a good reason.
Read MoreDon’t Throw It All Away American Apparel
I have to say this week’s news highlighting the trials and tribulations facing American Apparel have been painful for me.
Read MoreCome On, Just Sell – Sales 101
I know that our industry is about selling. Whether it is higher price pointRead More
electronics or more reasonably priced value based products, the key to success is
moving imprinted inventory from the warehouse into homes and offices.
That's it, really there is nothing more to it. Or is there?
The Power of Promotional Relationships and Other Feel Good News
30 Blogs in 30 Days–Why None of Us Should Refudiate Googleability!
So here goes my own personal challenge, 30 blogs in 30 days. I am constantly discussing the power of the blog. How it is paramount for the small-business owner to be actively blogging on the web, creating a viral marketing campaign and getting involved in social media.
Read MoreGone Green?
The promotional products industry is full of company’s that have adopted ecologically friendly practices. From changes in office behavior and recycling practices to full-bore revamps of manufacturing methods and materials used, I think it is safe to say the “green” industry is bigger than U.S. Steel (name that movie reference).
Read MoreThe Unnaturally Natural World of Apparel Catalog Models
I know it’s catalog season. Everyone in the industry is crazed, working their millionth hour getting their 2010 catalog out the door. To all of you out there I have one burning question:
Read MoreOn the Road Again (and again and again)
It is that time of year when my suitcase becomes my home, when I travel coast-to-coast, shake hands and get in touch with industry leaders. I have come to recognize the value in business travel, however, sometimes it can be brutal.
Read MoreA Real Tweet
Today, Promo Marketing is officially launching its very own Twitter page. I’m sure for fans of ours already wired into the Twitter scene, this is great news. But I’m also sure there are plenty of techno-stragglers and cynics out there who are sitting in front of their computers, groaning, “Man, not another lame Twitter page …”
Read More