One of the most difficult parts of getting the sale is showing the customer exactly what they want when they want it. More often than not, this is an immediate need.
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I Could Have Slept In But Why Should You Care?
Something strange has happened to me. On a recent three-day holiday weekend, I had the opportunity to sleep in. But I didn’t. I attended a concert at the Hollywood Bowl Saturday and started early Sunday packing meals at our church for families in Haiti. I was looking forward to sleeping in on the holiday Monday when my wife told me our runners group was going out at 7 a.m. What would seem like an automatic “no” has become a much easier “yes” for me.
Read MoreTending Life’s Garden
One of the things I enjoy doing is taking care of the flowers on my front porch and tending to the few houseplants I have. I enjoy the color they bring to the home entryway, and people often comment on how pretty the flowers look.
Read MoreWhen All Things Are Equal
When all things are equal, you better change the equation. You gotta have a competitive advantage. You need to stand out. You need to know exactly what your clients want. And then you need to deliver it.
Read MoreLet Me Google That For You
On more than one occasion I have taken the easy road and asked a question of a colleague rather than do a little simple work with a search engine to find the answer for myself. Sometimes I get a quick response to my question that looks more like alphabet soup; “LMGTFY: Let Me Google That For You.”
Read MoreADD…on an (A)
In the promotional marketing industry, we know what an (A) represents. If we compare an (A) to ADD, (Attention Deficit Disorder), it doesn’t mean half of anything
Read MoreNo, I Don’t Need A Receipt
just when you think you’re out of the woods on an issue, it pops up in a most unexpected place. As reported in a recent article in Naturally Savvy, research has found BPA in cash register receipts at many of your favorite supermarkets.
Read MoreTruth in Product Labels—This One Will Kill You
Proper labeling of promotional products is a big deal. While sourcing, the proper risk assessment of any product must include planned usage group as well as delivery destination.
Read More7 Truths About Electronic Communication in the Promotional Products Industry
Suppliers and distributors are finally moving forward in improving electronic communications. While there are plenty of hurdles still to overcome, the industry is finally moving forward and making real progress.
Read MoreSo You’ve Got a Recall. What Now?
It wasn’t very long ago, working as a promotional products end-user client that I thought of product safety as pretty much a black and white issue. Products were either safe, or they weren’t. If you’re sourcing and buying promotional products, and keeping up with the increasing discussion and awareness of product safety and compliance in our industry, you likely know that’s not the case.
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