The Importance of Customer Business Reviews

It’s safe to say that most business professionals should know about customer business reviews. Whether you know a little about what it is or the benefits of doing it, customer business reviews will form the foundation of your business relationships, and help position you as a trusted business advisor and valued partner to your customers.…

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Does Your Brand Suck?

I believe that many businesses have brands that suck. I mean suck away opportunities for sales and profits! Let me explain. First, there are many companies out there with brand names that only indicate they sell printing or promotional products. Names like, “City Printing Company” or “Peoria Promotional Products LLC.” These names suggest the company…

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View Everything on One Screen

Question: Is there one screen in QuickBooks Premier where I can look at my open sales orders and invoices? Answer: Yes, QuickBooks has a feature called “Income Tracker” that does just that. Go to “Customers,” then “Income Tracker.” The dashboard shows a current accounting of various income segments. At the top, you will see totals…

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What Do You Know About Buying Groups?

Question: What do you know about buying groups? Answer: There are variations of buying groups in our industry—from a couple of distributors banding together loosely to companies that offer other services and approaches. To answer this question fully, I went to Jamie Coggeshall, president of AIMastermind (AIM), a group that purely is a buying group.…

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