Should I Settle for QuickBooks Pro Over Premier?

Question: My accountant says that I should switch to QuickBooks for my accounting system. She said that QuickBooks Pro should work just fine for my business. Is that what I should use? Answer: I agree with the “QuickBooks” half of her answer, but suggest “Premier” be the other half. Using QuickBooks, because it is the…

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The Importance of Customer Business Reviews

It’s safe to say that most business professionals should know about customer business reviews. Whether you know a little about what it is or the benefits of doing it, customer business reviews will form the foundation of your business relationships, and help position you as a trusted business advisor and valued partner to your customers.…

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Does Your Brand Suck?

I believe that many businesses have brands that suck. I mean suck away opportunities for sales and profits! Let me explain. First, there are many companies out there with brand names that only indicate they sell printing or promotional products. Names like, “City Printing Company” or “Peoria Promotional Products LLC.” These names suggest the company…

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